Stagnation in world economies has taken marketing gurus by surprise and beyond doubt has dented consumer sentiment. However, the 840mn strong social network that is Facebook feels like fresh air for brands when you tell them that more than half of its users log in on a daily basis. Well, that’s not it when it comes to these users loving (read liking) brands on Facebook India has been doing much better compared to US.
This data was released by digital marketing research company eMarketer recently. When asked if users will follow or ‘like’ brands on Facebook, 24% Indians answered in affirmative. For US this was just 10%. For another question on whether social networking sites are a good source of word of mouth information on brand experiences, 27% Indians agreed followed by US with 18%
Overall social networking usage is gaining momentum in emerging markets like Brazil and China followed by India where users are more likely to engage with brands online. Experts have predicted that over half of total social media ad revenues in 2012 would come from outside the US, the study quoted.
All organizations, businesses or individuals are set to gain by this social boom irrespective of their revenue model or company size. So, don’t be left out and set up a page for yourself or your brand. To set up your Facebook page click here.
Still not sure how to get those fans on your side? We are always here to help.