Brands exist on Facebook to be able to communicate and create a rapport with their customers and connect with them on a personal level. And in order to achieve that, they indulge in engaging their fans on the brand page.
Having said that, what exactly is Page Engagement??
Engagement is any interacting which happens on the Facebook page and includes:
In this day and age, there is no better way to reach out and engage with both present and potential consumers in social media than through an active Facebook Page!
Now, here are the best ways to assure high engagement on your Timeline?
• Cover Photo:
Your page’s Cover Photo appears right at the top of the Timeline. That is the first thing a user sees when they enter your page. Therefore, it is very important that you have a visually-attractive photo.
• Pinned Posts:
A Pinned post remains on top of your timeline for 7 days. So when you have an important message that you want to convey to your customers, ensure that you Pin it!
• Highlighted Posts:
Want a post to be highlighted and eye catchy? Simple…Highlight it on the page! This will ensure that the post and image appear prominently on the page by expanding to the width of your page.
• Ask Specific Questions:
On every post that goes on the page, ask questions that require short, crisp answers. This ensures higher engagement on the page.
• Post photos that provoke Comments, Likes & Shares:
The simplest way to get people to interact on your page is by posting interesting pictures. Pictures and Videos get the most number of posts and likes ever!
• Give people a chance to share their knowledge and expertise:
Being social requires you to being open to listening to others’ opinions. Give people an opportunity to voice their views and opinions on your page.
• Be authentic and be yourself:
Make sure you post about things that people relate to and not only about topics related to your industry/products.
• Post Often:
To ensure high engagement on the page, you need to be very active on the page. You need to post often enough to connect with the customers.