Almost everybody you know is on Facebook. From your maternal uncle to your milkman. They are all hooked on to it.
But there is one section of the Indian market that has somehow managed to stray away from Facebook – Bollywood. Sure you will find tonnes of public figure pages, but none of them are really original. Believe me, you’ll take quite a lot of time to count the number of official pages Katrina Kaif has! And you can’t really blame them. With the amount of lewd comments a Sunny Leone photograph gets nowadays, they would better stray away!
But quite obviously, the temptation is too much. As we noticed this week, the Shehenshah of Bollywood, Amitabh Bachchan decided to step into the fray. And quite like his stardom, his popularity is unmatched… a whopping 8 lakh fans in less than 30 minutes. A check right now showed 1.2 million fans with 204,335 talking about him… you need to gasp with that statistics for a page that is just a day old.
The page is adding at least 25,000 fans every hour since morning with no signs of slowing down. The team behind the page is updating the content frequently with his images, quotes etc.
All the 69-year-old megastar had to do was to provide information on his latest movies, a couple of pictures and voila…he is already a big success on this social media major! To give Big B credit, he isn’t new to socializing with his fans now is he? He has his own blog & constantly tweets on the latest happenings.
There isn’t a better way for the superstar to stamp his authority really. If you look at it, there is just another Bollywood star that has similar fan following. Who else? King Khan. He handles his official page with 2,848,864 followers and presently has 79,155 people talking about him. Ofcourse, this number is over a period of a year or so and frankly isn’t a match to what Big B will have in a year.
We have all seen the publicity stunts made by media houses to promote movies. Trailers, sneak peaks, contests, the list is endless. Production houses are keeping upto 10% of their marketing spends firmly for the online space. Surely an official superstar page can reap its benefits without spending anything.
If you think about it, there is no limit to the amount of activity that Big B can generate from this account. It’s possibly the easiest (&let’s not forget, free) way to promote any activity of his – from an advert commercial to a movie. And quite obviously, it might have been a massive pro to join the social networking major, especially with Kaun Banega Crorepati season 6 just around the corner. Over the years, the popularity of the show has gone down quite noticeably; might this be a smart revival in the happening? Only time will tell!
Now that this is a start for Bollywood on Facebook, who else will join the league? We’ll have to wait and watch!