Holy Smokes: E-Cigarette Ads Debut on TV – Wall Street Journal

Holy Smokes: E-Cigarette Ads Debut on TV
Wall Street Journal
2 player NJOY Inc. began airing a new TV ad for its eponymous e-cigarette Thursday and is budgeting more than $30 million for U.S. marketing in 2014, triple this year’s outlay.

Lipsa Satpathy Chand‘s insight:

What is this all about, let’s quickly learn!

See on online.wsj.com

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