10 reasons on why Facebook is good for kids!

So, we’ve been listening to how Facebook is bad for children, here’s a different take on it. We think if used constructively Facebook can be more beneficial than destructive. Here’s why & what your kid can do on Facebook (For children above 13 of course, as FB doesn’t permit access to children below 13)

Teachers are now looking at the benefits of using Facebook in classrooms

1. They’ve been hearing about in school, and seeing you using it too, stopping them is pointless. You need to make sure that it’s not a forbidden fruit to them which tempts them from time to time!

2. Forward them links to creative and interesting pages that they could learn from

3. If they are into any form art, such as writing, sketching, music, painting or photography, ask them to share their piece of art on Facebook and see what others have to say.

19yr old has more than 50,000 fans!

 

4.Ask them to participate in online contest, this will give them a huge exposure compared to school competitions as online you have a bigger audience, tougher competition and they know exactly where they stand.

5. If your child is a shy kid then this platform works like a miracle where they get to chat, share opinions, without being very conscious compared to classroom where he the physical presence of 60 or more people make him nervous.

6.  Kids staying in hostels or away from home can get lonely at times and this will be a great way to be in touch with everyone, make new friends and be more social.

7. Stopping them is like over protecting them which makes it suffocating for them. Let them be themselves and go discover!

8. Some schools are on Facebook and most of them will be active soon. Schools now have active discussions, reminders, interactive programs and groups for their students. In fact it’s a very good way to keep track of the everyday school activities.

9. You wouldn’t like it if your kid is techtarded, so give him the early advantage and for all you know he could be the next Zuckerberg!
10. It makes them happy! Really happy and isn’t that the most important thing?

Do yo agree with us? Let us know what you think!

 

How ethical are your Facebook ‘Likes’?

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for some extra cash. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!

Instagram team to join Facebook after its acquisition worth $1bn

It’s been few hours since the news of Facebook buying Instagram, the much loved photo sharing app broke out. Instagram has around 27mn users on iOS and its android launch was also quite successful with a 1 million downloads within few hours of its launch.
Mark Zuckerberg, the CEO of Facebook first came out with the news on his page.

“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”

Sharing photos has been a popular activity on Facebook with people sharing photos of their family and friends. Instagram will continue to function independently and will not be integrated to Facebook as of now. However, its team will join Facebook, and you can expect more wonderful things to come from their complementing skills.

“We need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”

Speculation is ripe on what new features might be coming from this combination. According to Kevin Systrom, CEO of Instagram in a blog post:

“It’s important to be clear that Instagram is not going away…We’ll continue to add new features to the product and find new ways to create a better mobile photos experience…You’ll still have all the same people you follow and that follow you. You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.”

What do you expect from the combination of Facebook and Instagram? Tell us your thoughts.

 

Facebook for Every Phone mobile app now available in Hindi

You can now also use Hindi in your Facebook mobile app other than Marathi. Hindi along with Vietnamese and Malay has been added to Facebook’s java based Facebook for Every Phone app.

The total number of languages supported in the mobile version now comes up to 14. The company will be adding support for seven more Indian languages over the next few weeks for its app.  Bangla, Hindi, Nepali, Punjabi, Tamil, Telugu, Malayalam and Urdu are currently being offered in the web version.

Switch to Hindi can be made through the settings menu in the app and choosing the preferred language. How will the Hindi experience be different? Well, all the menu options will come translated to Hindi. Messages will be सन्देश, New message will become नया वार्तालाप, News Feed will be समाचार फीड, Notification becomes सूचनाए, Refresh becomes ताजा करे, and back is goign to be वापस.

Though, a lot of attention is given to translate minor details that could simplify the app usage for Hindi users. However, the app doesn’t allow users to type in Hindi.

You can download the app by visiting m.facebook.com and scrolling down to the download link, or by entering d.facebook.com/install directly into your mobile browser. You can also find it in leading app stores, including Nokia OVI, GetJar, Appia, and Mobile Weaver.

Breaking News: Dislike button to adorn profile pictures in your Timeline (Limited trial)

Believe it or not, it doesn’t happen every day that Mark Zuckerberg himself calls your office to say ‘thank you’ for the delicious biscuits you had sent for his Beast (Mark’s Hungarian sheepdog).

Beast, Mark Zuckerberg's Hungarian sheep dog

 

Well, there you go, our exclusive opportunity to extend our love for biscuits, dogs and masala chai (chai is for us) to Timeline, apps and brands.

That is when Mark spilled the beans and told us about the Dislike button which will be rolled out as next set of features with the Timeline. Dislike button will adorn your profile picture for a day i.e. on the first day of April. This will be part of an innovation trail campaign to test new features by Facebook. Good news is that you can have a go at your friends’ pictures on a disliking spree. Now, isn’t that really cool and slightly wicked 😉

Well, all the best to Mark and special thanks to Beast for helping us to provide this scoop. 🙂 We promise to keep sending more biscuits for Beast. Of course, we would expect more such scoops in return.

If you’ve read so far, then you will surely want to share this and contribute to the global April Fools count 🙂

7 things I want to see on Facebook soon!

1. Advanced photo-editing tools such as sepia, framing, glow, blemish erase and add text to the picture

2. Options of different font styles, colours & emoticons while writing a status post

3. Faster uploading of pictures! Say about 50 pictures in one go.

4. New Buttons: A love, hate, I’m speechless, & “Please delete” button alongside the Like button

When a post like this appears on the newsfeed, I’m sure every soul wants to plead:
Please delete

 

5. Auto theme changer: Imagine if you were to log into your Facebook on 16th March and see your Facebook theme as Sachin (on the occasion of his 100th century) and 23rd March, spring theme! Wouldn’t you be pleasantly surprised (I’m talking about a majority at least) and look forward to these automatically changing themes? Facebook needs a refreshing look considering we log on to it nearly four times a day!

Trance Music anyone?

 

6. Profile pic zoom: Isn’t it irksome when someone has a profile picture that you don’t understand because it’s too miniscule and you would HAVE to click on it that leads to their profile. Now think if we just move our cursor on the profile picture icon and the picture zooms in and gives you a enormous view of it without having you to click on it! Pretty cool huh?

 

7. What’s popular: a section where we can see what’s doing the rounds thought-out the world on Facebook. Here’s something I liked on Google http://www.google.com/zeitgeist

Tell us what you like and what else would you add to this list?

 

Getting rid of creepy friends the Facebook way

Facebook = Friends. However, all friends are not created equal; some by default are your favourite chat buddies, others the secret keepers, some come handy for hitchhiking to college or office, while others are life of your party. Based on this social phenomenon Facebook introduced Smart Lists in September last year, an easy way to segregate your friends as co-workers, college friends, relatives etc. This was to make sure you share only what is relevant to your friends in these lists.

Now, that you have done that, you probably want to keep updated more about a selected few of your friends and want to avoid others (e.g. some relatives or creepy friends). To help you do that Facebook recently revamped its ‘Acquaintances’ list, to add those friends from whom you would like to get fewer updates through the Acquaintance list suggestion manager.

Updates from your friends in the Acquaintances list will appear with much less frequency in your News Feed. You can also choose to selectively share your updates with friends minus the acquaintances. Those in this somewhat ignored list won’t be able to know of your intentions, so there won’t be any fear of some awkward confrontation later on. Plus, you don’t have to delete anyone anymore, just manage them the Facebook way

 

Facebook buys 750 IBM patents to take on Yahoo

Yahoo Vs Facebook

Yahoo recently filed a law suit against Facebook over patent infringement claiming that technology used by the social network actually belongs to the search engine. Gearing up to this law suit, Facebook has purchased 750 patents from IBM, this was reported by VentureBeat today. Though, no additional details were provided by Facebook spokesperson on the issue.

Yahoo had to face a lot of criticism as entrepreneurs and Silicon Valley veterans came in support of Facebook. According to popular perception the claims made by Yahoo aren’t substantial as same features and technology have been used by others as well.

Yahoo has claimed infringement on two privacy patents, four advertising patents, two customization patents, one  messaging patent, and one social networking patent” according to the blog.

Is Facebook panicking by purchasing large number of patents from IBM? Difficult to say as the social networking behemoth has only 56 patents with 503 filed and pending. Moreover, Facebook probably wants to come clean before its IPO hits the market.

Facebook  has expressed its disappointment on the hostile action taken by Yahoo and vowed to defend itself vigorously. Its spokesperson had earlier told media, “We’re disappointed that Yahoo, a longtime business partner of Facebook and a company that has substantially benefited from its association with Facebook, has decided to resort to litigation…  we will defend ourselves vigorously against these puzzling actions.”

Facebook had faced 22 patent suits against it last year.

Tracking your colonial past through Facebook

You like it or not it’s difficult to break old and time tested ties. And guess what the colonial past of several countries is catching up with them.

Any guesses how? Well, it’s the Facebook, the 845 million strong social network which has users from each and every country of the world shows unique set of relationships between people of a particular region and the colonial power which once ruled them long time back.

According to the recent data released by Facebook, people living in countries which were once ruled by colonial powers such as Britain, Spain, France and Portugal still has more affinity in terms of shared friends.

Depicted through this color coded map, darker the blue higher is the fraction of foreign Facebook connections with the colonial power in question. The data consists of 214 countries ranked according to their strength of relationship.

Britain’s Facebook population shows strong ties to New Zealand, Australia and swathes of east Africa. Those Facebooking in West Africa have more in their friend lists in France. Latin American region with dominating Spanish speaking population is strongly tied to Spain. Brazilians are firmly linked to Portugal, same for the people in Mozambique, Angola and Guinea-Bissau.

Facebook India users love brands more compared to US

Stagnation in world economies has taken marketing gurus by surprise and beyond doubt has dented consumer sentiment. However, the 840mn strong social network that is Facebook feels like fresh air for brands when you tell them that more than half of its users log in on a daily basis. Well, that’s not it when it comes to these users loving (read liking) brands on Facebook India has been doing much better compared to US.

This data was released by digital marketing research company eMarketer recently. When asked if users will follow or ‘like’ brands on Facebook, 24% Indians answered in affirmative. For US this was just 10%. For another question on whether social networking sites are a good source of word of mouth information on brand experiences, 27% Indians agreed followed by US with 18%

Overall social networking usage is gaining momentum in emerging markets like Brazil and China followed by India where users are more likely to engage with brands online. Experts have predicted that over half of total social media ad revenues in 2012 would come from outside the US, the study quoted.

All organizations, businesses or individuals are set to gain by this social boom irrespective of their revenue model or company size. So, don’t be left out and set up a page for yourself or your brand. To set up your Facebook page click here.

Still not sure how to get those fans on your side? We are always here to help.