Facebook page admins can schedule posts, assign roles

In one of the most anticipated feature roll outs, Facebook has made life easy for page managers providing them a set of features they are going to love. Page admins can now schedule posts six months in advance, each post at an interval of atleast 15 minutes.

According to Facebook Help Centre page, ‘You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute interval.

You can also post in the back date by choosing a date in the past. The post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

Another big change that will make community managers happy is the option to assign roles to page admins. Page admins can have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default.

The Facebook Help Centre page provides a table (below) that outlines the 5 admin roles and what they’re able to do:

Have you started using these features?

Facebook Matrimony

While most of us use Facebook as a virtual hangout/pastime, a lot of people are using Facebook a groundwork that helps them decide on a life-partner in an arrange Marriage.

So there is no more rotation of bio-data’s and pictures, people just log in to see what the other individual is like, on Facebook! 

A female friend of mine whose parents asked her to look up for a boy’s profile on Facebook, overruled the boy because he used a very tacky line in the “About me” description and his profile picture was very distant, which made her assume that he must be ugly so he does not have the self-assurance for a closer picture.

So what are the dos and don’ts one must follow while dating and considering marraige?

Tips for a successful marriage planned through Facebook.

1. Avoid friending your partner’s cousins and family members. They have a habit of going through your oldest albums and digging up your glorious past.

2. Uncles and aunties above 50 are strict NO for your friend list. They are like silent observers of your news feed, who comment and share only in family gatherings.
3. Avoid calling each other ‘Jannu’ and ‘baby’ before your relationship is out in the open i.e. you family also knows about it. This will avoid the rumour mill at work and deprive your  older cousins from gossiping for few more days.

4. Do not post 24×7 love messages, pictures and videos on your partner’s wall. It’s can get super irritating if not for you then for your friends who unfortunately are forced to witness your sweet nothings day and night.

5. Asking your cousins or friends to start calling the gal/guy whom you have just been introduced ‘jiju’ or ‘bhabhi’ would be an overkill.

6. Do not change your relationship status based on your mood swings e.g. ‘Oh, finally the marriage date is fixed’ — relationship status: Engaged; ‘We had out first argument. She wants pink to be our marriage theme. I want purple!’ — Relationship status: Its complicated.

Facebook is no more as casual as we would like to believe, it’s a platform for people to judge you. If you’re not on Facebook you are considered old fashioned or an alien, and if you are then there is no escaping the judging eyes.

Is it okay to lie a little on Facebook when considering marriage? Share your opinion

Facebook Timeline is the star of Katy Perry’s video

Facebook Timeline offers a great storytelling experience with updates, events, and milestones documenting the journey you or your favourite brand had taken over the years.

At Billboard Music Awards held on Sunday May 20, pop star Katy Perry unveiled her new song ‘Wide Awake’ featuring Facebook timeline. The video is shot in a timeline format starting since May 10,2010, when she had announced the release of her album ‘Teenage Dream.’

Katy Perry's Facebook Page

The timeline video shows her journey through various songs in the form of status updates, video updates and images. It showcases
her career so far. Katy Perry’s Facebook page has more than 43 Million likes making her the 7th most popular musician on Facebook.

You can watch the video here.

 

 

Day after IPO, Mark Zuckerberg marries girlfriend Priscilla

Priscilla Chan and Mark Zuckerberg

It has been a busy week for Mark Zuckerberg who married his girlfriend Priscilla Chan in the backyard of his Palo Alto home on Saturday (May 19, 2012).

Just a few hours before the ceremony Facebook’s much anticipated IPO had hit the market bringing the company at $104 valuation. It’s been eight years since Facebook was founded in Harvard University’s dorm.

Neary 100 guests at the wedding were in for a surprise as they thought they were there to celebrate Priscilla’s graduation from the UC San Francisco. This was also the week when Mark Zuckerberg celebrated his 28th birthday.

Mark was quick to change his relationship status on Facebook and add his image with the beautiful bride in the wedding gown. Just look at the number of likes on his update, nearly touching a million as Facebook users started to congratulate the couple. You can wish them here.

We at ODigMa wish them a very happy married life ahead 🙂

How ethical are your Facebook ‘Likes’?

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for some extra cash. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!

7 things I want to see on Facebook soon!

1. Advanced photo-editing tools such as sepia, framing, glow, blemish erase and add text to the picture

2. Options of different font styles, colours & emoticons while writing a status post

3. Faster uploading of pictures! Say about 50 pictures in one go.

4. New Buttons: A love, hate, I’m speechless, & “Please delete” button alongside the Like button

When a post like this appears on the newsfeed, I’m sure every soul wants to plead:
Please delete

 

5. Auto theme changer: Imagine if you were to log into your Facebook on 16th March and see your Facebook theme as Sachin (on the occasion of his 100th century) and 23rd March, spring theme! Wouldn’t you be pleasantly surprised (I’m talking about a majority at least) and look forward to these automatically changing themes? Facebook needs a refreshing look considering we log on to it nearly four times a day!

Trance Music anyone?

 

6. Profile pic zoom: Isn’t it irksome when someone has a profile picture that you don’t understand because it’s too miniscule and you would HAVE to click on it that leads to their profile. Now think if we just move our cursor on the profile picture icon and the picture zooms in and gives you a enormous view of it without having you to click on it! Pretty cool huh?

 

7. What’s popular: a section where we can see what’s doing the rounds thought-out the world on Facebook. Here’s something I liked on Google http://www.google.com/zeitgeist

Tell us what you like and what else would you add to this list?

 

Tracking your colonial past through Facebook

You like it or not it’s difficult to break old and time tested ties. And guess what the colonial past of several countries is catching up with them.

Any guesses how? Well, it’s the Facebook, the 845 million strong social network which has users from each and every country of the world shows unique set of relationships between people of a particular region and the colonial power which once ruled them long time back.

According to the recent data released by Facebook, people living in countries which were once ruled by colonial powers such as Britain, Spain, France and Portugal still has more affinity in terms of shared friends.

Depicted through this color coded map, darker the blue higher is the fraction of foreign Facebook connections with the colonial power in question. The data consists of 214 countries ranked according to their strength of relationship.

Britain’s Facebook population shows strong ties to New Zealand, Australia and swathes of east Africa. Those Facebooking in West Africa have more in their friend lists in France. Latin American region with dominating Spanish speaking population is strongly tied to Spain. Brazilians are firmly linked to Portugal, same for the people in Mozambique, Angola and Guinea-Bissau.

Facebook’s growing mobile clout

2012 has been predicted to be the year of Social, Local and Mobile, and social networking behemoth Facebook which has been integrating local populations, causes, interest groups and brands has started to find its voice in the mobile world too.

Large number of people going mobile worldwide and in India alike hasn’t dented the prospects of Facebook. Instead, it has become the most trusted choice of mobile users when it comes to engaging with mobile applications. According to the latest data released by Facebook, more than 60 million users engage with mobile applications via Facebook on a monthly basis. To put that into perspective that is 320 million times per month ever since the mobile platform was launched last year in October 2011. These users use their Facebook credentials to log into native applications be it on Android or iOS, or use mobile web to access these applications. According to Facebook 425 million users actively access Facebook through their mobile devices.

Facebook credentials offer users an easy way to register on these apps and circumvent the tedious process of sharing their particulars. No doubt Facebook has managed to gain the trust of users despite some privacy concerns which have been raised from time to time. The trend is all set to grow stronger as more and more applications hit the market every day for mobile users.