Photography on Facebook

Ever since cameras were discovered, photos and photography has always caught people’s fancy. Whether it is to face the camera and pose for photos or stay behind them and make the magic happen, everyone is amazed with photography!

When facebook came along a few years ago, photography was already a big part of everyone’s life. People loved the idea of capturing their life with the help of a simple camera and store it for years to come.

With the birth of this social media giant, people could not have been happier. They started sharing the most important parts of their lives, all the memories and the special moments with their friends and family via this platform. It was definitely the easiest and fastest way for people to connect.

Ofcourse, there were several picture sharing sites such as Flickr, Shutterfly, Picassa that already existed and it was the best known way to share these pictures. But with everyone soon being on facebook, it was just easier and more convenient for people to share pictures here. And it is no surprise that these picture sharing sites are faced with a huge battle ahead of them!

Sharing pictures on Facebook soon became a way of life! Everyone wanted their friends and family to be a part of their life. They wanted to share those special moments of their life with their loved ones. And owing to the features available on Facebook, these pictures got ‘likes’ and ‘comments’.

So, when a person published a picture on Facebook, they wanted to make sure they get the most ‘likes’ and ‘comments’ from all their friends. Every picture people clicked went up on Facebook. Each picture more attractive than the previous.

Facebook Timeline has several features and options. Every profile has a Profile Picture and a Cover Photo. So it does not come as a surprise that people tried to put up the most attractive, one-of-a-kind picture to be appreciated by everyone!

Every single moment of life goes up on their wall. Be it as simple as just going out for a walk or dining at the new restaurant that just opened in town. All the family trips, the fun you have in the college canteen after bunking a class, all the nights you go out with your friends and not to mention few of the most important moments in life – proposing to the love of your life and the magical moment when you marry them, the very first picture of your child, and several others.

It has come to a stage where people do not take pictures for the same reasons as earlier. They are not just taken for the sake of capturing the beautiful moments of life… It is not taken only as a memory. It is taken to be shown off on Facebook! The thought that quickly runs through your mind after a taking a picture is – is this picture good enough to be my new profile picture?!

Scheduling Posts on Facebook

Being active on social media sites is the top priority for several brands at present. It is not the most important way to market a brand or products. It is probably the best way to reach out to customers.

And when a brand is on a social media site like facebook, the first thing they do is develop a fan base for their page. Next, to make full use of their presence, brands engage with customers on a daily basis.

Engaging with your fan base can be very tricky. You need to be careful about what you do and what you say. Even the language you use is important. You need to be at the top of your game when it comes to engaging with your customers.

Once you start engaging with your fan base or customers on a daily basis, you need to ensure you give them something for them to look forward to. You need to entertain them and at the same time educate them well about your brand and products.

Engagement is usually done on a daily basis and it is a good idea to put up 2-3 posts every day. You also need to constantly monitor the posts you have put up and attend to the comments or queries your audience has.

Weekdays or weekends, your posts should be up on the page. You cannot afford to take a day off…especially during the weekends.

But let’s face it…everyone needs a day off!

Especially for such situations, you have an option of scheduling your posts. You have several sites/tools which help you schedule posts with the content of your choice and for the time or day of your choice. Your content will be automatically posted on your page.

But with all these tools, the major drawback was the number of posts that could be scheduled.

If you are going out on a vacation and do not want your page to suffer because of it or if the timing of your posts is not very social-friendly, you need to have an option to schedule them. And this cannot be an everyday activity in times like this.

Now with the new feature on Facebook, which gives you an option of scheduling posts, your life can be a lot easier.

There is no cap on the number of posts you can schedule for your page. You can schedule posts for the next couple of days or months or even for the year to come.

If you want to schedule a post for the next month, it is not a must that you have to schedule all posts up until that particular day or month. You can schedule posts only on the days of your choice.

With this new feature on Facebook, you also have an option to post on the days already passed by. You can put up posts for the previous couple of days or even the past year.

Engaging fans and posting for your page on Facebook has never been this simple!

Facebook – The Flip Side

Happened to read a newspaper article yesterday which stated that the number of divorces has drastically increased. Funny enough, the survey sported a very social reason to the increase…Facebook!

Yes, you read it right! FACEBOOK!

If anything, Facebook was launched with the idea of making the world a smaller place. To make it easier for people to keep in touch with each other. But whether you like it or not, over the years Facebook has become a lot more than just that!

It is said that a person logs into their Facebook account atleast 5 times a day! That is more than the number of times you speak to your mother or spouse!!

Logging into Facebook is the first thing you do when you wake up in the morning and the last thing you do before you go to sleep!

Now the fact of the matter is such that, Facebook has now actually become the face of the person. It has somehow become a way for people to judge each other. What is on Facebook is the truth.  People would rather trust what is on Facebook than the person itself. But the truth is…it is doing more harm than good!

So the question for all users is…how and where do you draw the line?? How do you make sure you do not cause any harm and hurt the people close to you? To make sure you do not land up in the court for doing something stupid here? How to make sure you do not go overboard with anything or even get addicted to it?

Here are a few pointers on how you can not let Facebook rule your life!

–         Well, the first thing is to ALWAYS keep in mind that Facebook is only a medium for you to keep in touch with people…it is not your life! It is has its boundaries and flaws. Stop talking about your daily meals, the broken window pane or the fact that your dog did his business by himself!

–         It’s only reflection of you and your life…You do not need to live on this virtual one!

–         Remember, the things you do in this virtual world should be of least importance

–         You are here only to meet and keep in touch with people and maybe even play games and have some fun

–         Spend an hour or so of your free time at the max on facebook every day…not the time you have to spend with your family or loved ones… (You know something is wrong when you ask how your sibling is doing on Facebook chat!)

–         Do you really care that your acquaintance’s sister got a brand new hand bag?! Set your priorities straight!

–         Most importantly, add people you know… or atleast people you know would want to know you… not people you saw/waved at/smiled at/exchanged pleasantries with

It’s more or less likely you have logged into your Facebook account as you read this… so check the news feed, do you really care about all the news you read?!

It is high time you decide…To what extent you would like Facebook to call the shots in your life?!


8 Simple Facebook Page Engagement Ideas! How to Increase Engagement on your Page?

Brands exist on Facebook to be able to communicate and create a rapport with their customers and connect with them on a personal level. And in order to achieve that, they indulge in engaging their fans on the brand page.

Having said that, what exactly is Page Engagement??
Engagement is any interacting which happens on the Facebook page and includes:
– Likes
– Comments
– Shares

In this day and age, there is no better way to reach out and engage with both present and potential consumers in social media than through an active Facebook Page!

Now, here are the best ways to assure high engagement on your Timeline?
• Cover Photo:
Your page’s Cover Photo appears right at the top of the Timeline. That is the first thing a user sees when they enter your page. Therefore, it is very important that you have a visually-attractive photo.

• Pinned Posts:
A Pinned post remains on top of your timeline for 7 days. So when you have an important message that you want to convey to your customers, ensure that you Pin it!

• Highlighted Posts:
Want a post to be highlighted and eye catchy? Simple…Highlight it on the page! This will ensure that the post and image appear prominently on the page by expanding to the width of your page.

• Ask Specific Questions:
On every post that goes on the page, ask questions that require short, crisp answers. This ensures higher engagement on the page.

• Post photos that provoke Comments, Likes & Shares:
The simplest way to get people to interact on your page is by posting interesting pictures. Pictures and Videos get the most number of posts and likes ever!

• Give people a chance to share their knowledge and expertise:
Being social requires you to being open to listening to others’ opinions. Give people an opportunity to voice their views and opinions on your page.

• Be authentic and be yourself:
Make sure you post about things that people relate to and not only about topics related to your industry/products.

• Post Often:
To ensure high engagement on the page, you need to be very active on the page. You need to post often enough to connect with the customers.

How ethical are your Facebook ‘Likes’?

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for some extra cash. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!