Scheduling Posts on Facebook

Being active on social media sites is the top priority for several brands at present. It is not the most important way to market a brand or products. It is probably the best way to reach out to customers.

And when a brand is on a social media site like facebook, the first thing they do is develop a fan base for their page. Next, to make full use of their presence, brands engage with customers on a daily basis.

Engaging with your fan base can be very tricky. You need to be careful about what you do and what you say. Even the language you use is important. You need to be at the top of your game when it comes to engaging with your customers.

Once you start engaging with your fan base or customers on a daily basis, you need to ensure you give them something for them to look forward to. You need to entertain them and at the same time educate them well about your brand and products.

Engagement is usually done on a daily basis and it is a good idea to put up 2-3 posts every day. You also need to constantly monitor the posts you have put up and attend to the comments or queries your audience has.

Weekdays or weekends, your posts should be up on the page. You cannot afford to take a day off…especially during the weekends.

But let’s face it…everyone needs a day off!

Especially for such situations, you have an option of scheduling your posts. You have several sites/tools which help you schedule posts with the content of your choice and for the time or day of your choice. Your content will be automatically posted on your page.

But with all these tools, the major drawback was the number of posts that could be scheduled.

If you are going out on a vacation and do not want your page to suffer because of it or if the timing of your posts is not very social-friendly, you need to have an option to schedule them. And this cannot be an everyday activity in times like this.

Now with the new feature on Facebook, which gives you an option of scheduling posts, your life can be a lot easier.

There is no cap on the number of posts you can schedule for your page. You can schedule posts for the next couple of days or months or even for the year to come.

If you want to schedule a post for the next month, it is not a must that you have to schedule all posts up until that particular day or month. You can schedule posts only on the days of your choice.

With this new feature on Facebook, you also have an option to post on the days already passed by. You can put up posts for the previous couple of days or even the past year.

Engaging fans and posting for your page on Facebook has never been this simple!

8 Simple Facebook Page Engagement Ideas! How to Increase Engagement on your Page?

Brands exist on Facebook to be able to communicate and create a rapport with their customers and connect with them on a personal level. And in order to achieve that, they indulge in engaging their fans on the brand page.

Having said that, what exactly is Page Engagement??
Engagement is any interacting which happens on the Facebook page and includes:
– Likes
– Comments
– Shares

In this day and age, there is no better way to reach out and engage with both present and potential consumers in social media than through an active Facebook Page!

Now, here are the best ways to assure high engagement on your Timeline?
• Cover Photo:
Your page’s Cover Photo appears right at the top of the Timeline. That is the first thing a user sees when they enter your page. Therefore, it is very important that you have a visually-attractive photo.

• Pinned Posts:
A Pinned post remains on top of your timeline for 7 days. So when you have an important message that you want to convey to your customers, ensure that you Pin it!

• Highlighted Posts:
Want a post to be highlighted and eye catchy? Simple…Highlight it on the page! This will ensure that the post and image appear prominently on the page by expanding to the width of your page.

• Ask Specific Questions:
On every post that goes on the page, ask questions that require short, crisp answers. This ensures higher engagement on the page.

• Post photos that provoke Comments, Likes & Shares:
The simplest way to get people to interact on your page is by posting interesting pictures. Pictures and Videos get the most number of posts and likes ever!

• Give people a chance to share their knowledge and expertise:
Being social requires you to being open to listening to others’ opinions. Give people an opportunity to voice their views and opinions on your page.

• Be authentic and be yourself:
Make sure you post about things that people relate to and not only about topics related to your industry/products.

• Post Often:
To ensure high engagement on the page, you need to be very active on the page. You need to post often enough to connect with the customers.