Scheduling Posts on Facebook

Being active on social media sites is the top priority for several brands at present. It is not the most important way to market a brand or products. It is probably the best way to reach out to customers.

And when a brand is on a social media site like facebook, the first thing they do is develop a fan base for their page. Next, to make full use of their presence, brands engage with customers on a daily basis.

Engaging with your fan base can be very tricky. You need to be careful about what you do and what you say. Even the language you use is important. You need to be at the top of your game when it comes to engaging with your customers.

Once you start engaging with your fan base or customers on a daily basis, you need to ensure you give them something for them to look forward to. You need to entertain them and at the same time educate them well about your brand and products.

Engagement is usually done on a daily basis and it is a good idea to put up 2-3 posts every day. You also need to constantly monitor the posts you have put up and attend to the comments or queries your audience has.

Weekdays or weekends, your posts should be up on the page. You cannot afford to take a day off…especially during the weekends.

But let’s face it…everyone needs a day off!

Especially for such situations, you have an option of scheduling your posts. You have several sites/tools which help you schedule posts with the content of your choice and for the time or day of your choice. Your content will be automatically posted on your page.

But with all these tools, the major drawback was the number of posts that could be scheduled.

If you are going out on a vacation and do not want your page to suffer because of it or if the timing of your posts is not very social-friendly, you need to have an option to schedule them. And this cannot be an everyday activity in times like this.

Now with the new feature on Facebook, which gives you an option of scheduling posts, your life can be a lot easier.

There is no cap on the number of posts you can schedule for your page. You can schedule posts for the next couple of days or months or even for the year to come.

If you want to schedule a post for the next month, it is not a must that you have to schedule all posts up until that particular day or month. You can schedule posts only on the days of your choice.

With this new feature on Facebook, you also have an option to post on the days already passed by. You can put up posts for the previous couple of days or even the past year.

Engaging fans and posting for your page on Facebook has never been this simple!

How do you decide whether to like a page or not?

Facebook now probably has more than a million brands present on it. The reason behind a brands existence on Facebook is purely for marketing purposes. They like to connect with people on a more personal level and get to know what works and what doesn’t with the audience. Not to forget, they are there to prove their credibility!

When a brand exists on facebook, they will make the most of their existence by creating a fan base of audience related to their brand and also engage them on a daily basis. The more the number of fans and the more they engage with fans, the more virality and credibility the brand builds.

So when it comes to liking a brand, how do you decide? How do you know you want to like the brand page or not? Is it because you like a single product they sell? Is it because all your friends like it? Or is it simply because you like the name of the brand?

Before liking a brands’ page on Facebook, you need to be sure you like the page for all the right reasons!

Never like a page because you like a single product that the brand has come with. Also, never go with what the ‘trend’ is! You can be faithful to a brand, but it does not mean you have to like their page on facebook as well!

Before liking a page, do some basic research:

– Go through the details of the brand page. See the kind of products the brand has. Ensure the products the brand comes up with are of use to you and you can see yourself using them at some point or the other.

– Review the page and see how they engage with their audience. How frequently they post on the page, the kind of posts they put up and if it is relevant to you or not. It should not be such that they put up 5-6 posts a day and your ‘wall’ looks spammed by their posts!

– Also see the tabs/applications and the contests the brand comes up with. It should be exciting contests, the kinds that you would love to take part in!

When you like a page on facebook, it should be of real interest to you. It should have interesting posts and comments that keep you glued to the brand. It should not be such that, seeing the page and the kind of engagement they conduct, you finally lose interest in the products and the brand itself!