Facebook’s latest Import Contacts for Pages – How business should use it. Here are some stats

· Usual email campaigns get about 2-5% click through rate

· If the email database is not registered, the % can be lower than 1%

· Not registered database (who have not signed in for opt-in) will not encourage SPAM, leading to black listing

· Facebook page conversions (people who visit the page and LIKE it) can be around 40-70%

· Thus, for a registered email database, the final conversion can be about 1 to 3.5%

· This means that 1 million registered email users can get about 10,000 to 35,000 new users


· Use it only for registered opt in users, not to everyone.

· Don’t use the feature multiple times, it will irritate your opt-in list, just use it once, or max twice (with a gap of at least a week)

· Facebook page should have something unique (Think why will an opt-in user join your page when he can get all the information in a mail.

These are just a few tips and tricks on how you leverage the new feature and ensure that it gives you maximum returns.

We specialize in such engagement and have created several records when it comes to maximum interactions as a percentage of total fan page.


Let us first tell you that this part is the most important one, if you are looking to grow your brand awareness via Social Media. If you can’t attract users, then you can’t have lots of fans. If you can’t have lots of Fans, then you can’t have lots of interactions. If you don’t have lots of interactions, your brand will not spread by word of mouth – and if that does not happen, then you end up paying huge sums of money

I have worked with clients who have been paying 8-20 times more to get a user to become a fan! So this means that if your marketing target is 100,000 fans, then you are paying this 8-20 times factor for 100,000 fans.

Here is how you need to attract fans – Believe me, there are no two ways about this (unless you are a very well know brand already)

· Facebook Ads – Set aside money for Ads – You need to spend money to get the critical mass on your Facebook page. Applications that promise “viral” traffic also need to spend, so if they are also spending on Facebook Ads, then how can you escape

· Research – Once you decide on your budget, then start your research – Understand who will be interested in your page – Who means a lot of things – Age, Sex, Hobbies, Interests, Country, City etc. It does not end there – This is a factor that varies every minute of the day. Here is an example – You are a potential target for a “Games” page right now, but you may not be a potential when you are in the office on a Monday morning.

· Ads creation and Optimization – This part is best left to experts. Creating Ads and optimizing them is an art. I can target the same profile of users and pay 5 times less than what you are paying. Simply because I know how to create Ads, optimize the Ads and monitor them to update them regularly. If you really want to save a lot of money, contact an expert.

· Monitor – Facebook provides lots of reports so track everything. Track your cost per click, cost per fans – The user profiles who like your Ad…. Everything. Once you start monitoring, you will see patterns. Good ones and Bad ones. Keep the good ones and discard the bad ones.

I cannot emphasize enough on this topic. If you have to really create a brand on Facebook, you HAVE to follow the above mentioned steps.