Facebook – The World’s New Business Hub

Just how much time do you think an average teenager would spend on Facebook? An hour or so a day maybe? Or make that two hours? Well, you better think again!


A recent report from McAfee revealed that Indian teens spend a massive 86% of their time daily on Facebook followed by 54% on Twitter. Yes folks, gone are the days when teens spent their time on playgrounds or even playing videogames! As of now, Social media is the name of the game.

It comes as no surprise that every brand on the face of the earth would want to publicize their brands of the social media majors. With the brand recall that can be generated, it has become a platform that cannot be ignored. Infact, gone are the days when traditional media like TV/Print would be used to launch a product, quite recently a car manufacturer launched their hatchback using Facebook. Hmmm… Will it make the right impact? Quite obviously!

The report from McAfee also showed that 97% of teens have access to social network, while there is a growing digital divide between teens and their parents.

‘This divide is attributed to the fact that Indian teens are growing up as digital natives, with increasingly active online lives but lack of parental assistance’ – Survey

One of the main attributes for this has to be the link of applications on a smartphone. Yes yes, your reflex question might be – ‘Which 13-year-old uses a smartphone?’ – The answer – Almost half of them. The survey showed that nearly 45% of teens use a smartphone that has Facebook has an application & teens open their Facebook account at an average age of 13.

Between the fine print, this survey represents Facebook as a trusted brand amongst our teens. 89% teens believe social network is safe whereas parents (quite obviously) are less believing at 71%!

With such percentages, would you really not want to invest in probably the strongest marketing tool ever?!

Facebook – The New Media Time Machine

There has always been a time in everyone’s life which makes you think, ‘If only time machines were invented’.  The moment when your costly phone fell down, shattering to pieces or when you accidently sent an unwanted message to your teacher.  Between these moments you simply stand by wishing there was some way to turn time around. The situation is more pronounced in the world of media and communication where precision means business.  A simple misprint or Typo in your daily newspaper can turn Obama into Osama! Printing an apology or retraction in situations as these is inevitable. Even in the world of digital media such situations were considered to be very grave. A wrong news flash or e-mailer is considered detrimental for the rapport of the organization.

With Facebook slowly turning out to be an important factor in the world of media, commanding a reach which surpasses that of any other medium the risk of damage by any error would be huge. However thanks to its features of editing and scheduling posts, the risk has been minimized to a great extent.  Facebook can also be named as the new media time machine. Although organizations still need to be careful about what they share or update, the risk of mistake going viral is greatly diminished by its editing features. Facebook allows users to edit posts they have already made thus enabling them to correct errors. Any mistake corrected within few minutes of being posted is less likely to be viewed by a lot of people. In addition to this, the time on the comment is changed to correspond to most recent edit. However a friend or fan that originally received a notification about the post will not receive another notification about the edit.

Another unique feature of Facebook which has helped users master time is ‘Scheduling’. This allows users to schedule posts at a later date and time. Now you don’t need to log in from your vacation or during weekend to post a news or update. Just schedule all your posts in advance and forget about it. It also allows users to backdate a post.

Facebook is an important platform for brand management for companies. It gives them access to large number of viewers and great flexibility in terms of reach and audience. So it can prove detrimental for image of the brand if mistakes and errors are not taken care of before they go viral. These features of Facebook provide them breathing space to a certain extent giving them a certain level of control over actions of users.

With the world of social media becoming more complicated, what features are in store for us and how these changes are going to affect and revolutionize communication is yet to be speculated.

Facebook page admins can schedule posts, assign roles

In one of the most anticipated feature roll outs, Facebook has made life easy for page managers providing them a set of features they are going to love. Page admins can now schedule posts six months in advance, each post at an interval of atleast 15 minutes.

According to Facebook Help Centre page, ‘You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute interval.

You can also post in the back date by choosing a date in the past. The post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

Another big change that will make community managers happy is the option to assign roles to page admins. Page admins can have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default.

The Facebook Help Centre page provides a table (below) that outlines the 5 admin roles and what they’re able to do:

Have you started using these features?

10 reasons on why Facebook is good for kids!

So, we’ve been listening to how Facebook is bad for children, here’s a different take on it. We think if used constructively Facebook can be more beneficial than destructive. Here’s why & what your kid can do on Facebook (For children above 13 of course, as FB doesn’t permit access to children below 13)

Teachers are now looking at the benefits of using Facebook in classrooms

1. They’ve been hearing about in school, and seeing you using it too, stopping them is pointless. You need to make sure that it’s not a forbidden fruit to them which tempts them from time to time!

2. Forward them links to creative and interesting pages that they could learn from

3. If they are into any form art, such as writing, sketching, music, painting or photography, ask them to share their piece of art on Facebook and see what others have to say.

19yr old has more than 50,000 fans!

 

4.Ask them to participate in online contest, this will give them a huge exposure compared to school competitions as online you have a bigger audience, tougher competition and they know exactly where they stand.

5. If your child is a shy kid then this platform works like a miracle where they get to chat, share opinions, without being very conscious compared to classroom where he the physical presence of 60 or more people make him nervous.

6.  Kids staying in hostels or away from home can get lonely at times and this will be a great way to be in touch with everyone, make new friends and be more social.

7. Stopping them is like over protecting them which makes it suffocating for them. Let them be themselves and go discover!

8. Some schools are on Facebook and most of them will be active soon. Schools now have active discussions, reminders, interactive programs and groups for their students. In fact it’s a very good way to keep track of the everyday school activities.

9. You wouldn’t like it if your kid is techtarded, so give him the early advantage and for all you know he could be the next Zuckerberg!
10. It makes them happy! Really happy and isn’t that the most important thing?

Do yo agree with us? Let us know what you think!

 

How ethical are your Facebook ‘Likes’?

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for some extra cash. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!

7 things I want to see on Facebook soon!

1. Advanced photo-editing tools such as sepia, framing, glow, blemish erase and add text to the picture

2. Options of different font styles, colours & emoticons while writing a status post

3. Faster uploading of pictures! Say about 50 pictures in one go.

4. New Buttons: A love, hate, I’m speechless, & “Please delete” button alongside the Like button

When a post like this appears on the newsfeed, I’m sure every soul wants to plead:
Please delete

 

5. Auto theme changer: Imagine if you were to log into your Facebook on 16th March and see your Facebook theme as Sachin (on the occasion of his 100th century) and 23rd March, spring theme! Wouldn’t you be pleasantly surprised (I’m talking about a majority at least) and look forward to these automatically changing themes? Facebook needs a refreshing look considering we log on to it nearly four times a day!

Trance Music anyone?

 

6. Profile pic zoom: Isn’t it irksome when someone has a profile picture that you don’t understand because it’s too miniscule and you would HAVE to click on it that leads to their profile. Now think if we just move our cursor on the profile picture icon and the picture zooms in and gives you a enormous view of it without having you to click on it! Pretty cool huh?

 

7. What’s popular: a section where we can see what’s doing the rounds thought-out the world on Facebook. Here’s something I liked on Google http://www.google.com/zeitgeist

Tell us what you like and what else would you add to this list?

 

Getting rid of creepy friends the Facebook way

Facebook = Friends. However, all friends are not created equal; some by default are your favourite chat buddies, others the secret keepers, some come handy for hitchhiking to college or office, while others are life of your party. Based on this social phenomenon Facebook introduced Smart Lists in September last year, an easy way to segregate your friends as co-workers, college friends, relatives etc. This was to make sure you share only what is relevant to your friends in these lists.

Now, that you have done that, you probably want to keep updated more about a selected few of your friends and want to avoid others (e.g. some relatives or creepy friends). To help you do that Facebook recently revamped its ‘Acquaintances’ list, to add those friends from whom you would like to get fewer updates through the Acquaintance list suggestion manager.

Updates from your friends in the Acquaintances list will appear with much less frequency in your News Feed. You can also choose to selectively share your updates with friends minus the acquaintances. Those in this somewhat ignored list won’t be able to know of your intentions, so there won’t be any fear of some awkward confrontation later on. Plus, you don’t have to delete anyone anymore, just manage them the Facebook way

 

Facebook India users love brands more compared to US

Stagnation in world economies has taken marketing gurus by surprise and beyond doubt has dented consumer sentiment. However, the 840mn strong social network that is Facebook feels like fresh air for brands when you tell them that more than half of its users log in on a daily basis. Well, that’s not it when it comes to these users loving (read liking) brands on Facebook India has been doing much better compared to US.

This data was released by digital marketing research company eMarketer recently. When asked if users will follow or ‘like’ brands on Facebook, 24% Indians answered in affirmative. For US this was just 10%. For another question on whether social networking sites are a good source of word of mouth information on brand experiences, 27% Indians agreed followed by US with 18%

Overall social networking usage is gaining momentum in emerging markets like Brazil and China followed by India where users are more likely to engage with brands online. Experts have predicted that over half of total social media ad revenues in 2012 would come from outside the US, the study quoted.

All organizations, businesses or individuals are set to gain by this social boom irrespective of their revenue model or company size. So, don’t be left out and set up a page for yourself or your brand. To set up your Facebook page click here.

Still not sure how to get those fans on your side? We are always here to help.

Angry Birds game app now on Facebook

There is good news for all you gaming lovers who are also addicted to Facebook. Angry Birds, the popular online game that saw millions of downloads within days of its launch can now be played on Facebook.

The Facebook app of the game by its maker Rovio has been downloaded more than 700 million times since December 2009. The game was launched for the first time on iOS. With more than 800 million strong user base Facebook has seen a range of customized apps from brands. Applications like shopping, recommendation, dating and of course gaming apps have proved to be extremely popular on Facebook.

The nature of the platform helps develop a social ecosystem for brands with a high probability of going viral and ensuring higher return on investment (ROI) and reach.

Explore this awesome directory of Facebook games like Farmville, Cityville, Mafia Wars, CSI, Smurfs, Poker etc to find recommended games or just the ones your friends are already playing. All Angry Bird lovers go here.

 

Facebook’s growing mobile clout

2012 has been predicted to be the year of Social, Local and Mobile, and social networking behemoth Facebook which has been integrating local populations, causes, interest groups and brands has started to find its voice in the mobile world too.

Large number of people going mobile worldwide and in India alike hasn’t dented the prospects of Facebook. Instead, it has become the most trusted choice of mobile users when it comes to engaging with mobile applications. According to the latest data released by Facebook, more than 60 million users engage with mobile applications via Facebook on a monthly basis. To put that into perspective that is 320 million times per month ever since the mobile platform was launched last year in October 2011. These users use their Facebook credentials to log into native applications be it on Android or iOS, or use mobile web to access these applications. According to Facebook 425 million users actively access Facebook through their mobile devices.

Facebook credentials offer users an easy way to register on these apps and circumvent the tedious process of sharing their particulars. No doubt Facebook has managed to gain the trust of users despite some privacy concerns which have been raised from time to time. The trend is all set to grow stronger as more and more applications hit the market every day for mobile users.