Pictures that get popular on Facebook!

Pictures are, by far, the sort of Facebook content that lures the maximum attention, so certainly, brands on the Facebook emphasis on them, right? Not so much as we would think, instead brands on Facebook focus on posting more links, which draw the slightest attention of the users.

Here’s a quick sneak-peak of what kind of pictures do users share and like;

Rihanna is the most 'liked' and 'listened to' musicians on Facebook in 2011

1. Celebrity Pictures- Popular faces that have already won a million hearts are one of the most assured ways to get likes

2. Baby pictures  – However old you are, you are bound to fall for the innocence on those naughty rascals eyes.

3. Pets- The only creatures who love you more than themselves (yeah I read that somewhere on the internet) and that’s reason enough for everyone to look at them with gooey eyes.

4. Funny/humorous- They are popular because they get shared and go viral in seconds.  They are the sole source of entertainment for people with desk jobs starring at their laptop for hours.

5. Clever photography – Everyone appreciates innovation and creativity. What can be a better platform than Facebook to showcase your talent and get appreciated!

6. Nature photography- The closest one can get to nature sitting in a 4×4 cubical is through the refreshing nature pictures they see Facebook.

7. Special quotes- It’s a natural human tendency to smile when they read something they relate to, hence any of those quotes you see making rounds is because many people agree with it. 

8. Nudity- Just as we’ve heard that sex sells, we also know that skin show is always attracting attention, not only of boys but girls too. Good, bad or ugly can’t deny they are popular!

9. Sweet couple/wedding pictures- Again the Awww factor makes these popular. Straight out of a Bollywood romantic story what people think is the most ideal and desirable makes the picture popular.

10. Food/chocolate photography- One of the biggest traits of humans is that they are Big foodies and will slurp at all those tempting and delicious looking food pictures

Please note:  we don’t owen the copyright for these images.

Did we miss anything on the list? Tell us what you think!

Will you add organ donor as ‘life event’ on your Facebook Timeline?

Facebook users will be able to add organ donor preferences to their profiles through ‘life event’, encouraging their friends to become organ donors as well.

Organ Donor 'Life Event'

This isn’t an official registration for donating organs, but a social pledge making everyone in your family and friends aware of your decision. This possibly could be used by family members to make decisions about unregistered donors more confidently.  May be such public status updates will influence others too considering the impressive number of 901mn members in the network.

According to a  press release by Facebook, “Today, more than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives. Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis. And we believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role.”

Some are raising questions about the effectiveness of this feature in driving awareness about organ donation. Though, according to one survey by Mashable nearly 60% of respondents think that ‘Organ Donor’ life event will help those in needs. It will be a while before you see this feature functional on your page.

Do you plan to donate your organs anytime soon?

Tags: facebook marketing, facebook timeline, ODigMa, organ donor life event, social media marketing, social media optimisation

Is Timeline leading to increase in Facebook engagement?

Timeline, which was introduced recently was met with a mix set of responses from brands and marketers. Some saw the opportunity in it for a makeover while others frowned. Anyways, they couldn’t do much about it as Facebook went all out with the update since March 30,2012.

Since then there has been a flurry of white papers, resource documents, and webinars to demystify  Timeline features teaching ways to maximize its usage. According to a recent research put together by eMarketer  the ‘average engagement on brand posts have risen by 46% in the three weeks after the switch compared to the three weeks before.’

Similar research was conducted by EdgeRank Checker for engagement before and after the Timeline was introduced for 3,500 brand pages. Those with the Timeline had 41% more engagement. However, for brands which had not converted there was  nearly a similar rise of 38%. Explaining this the company mentioned in a blog post, “A vast majority of all engagement takes place within the News Feed… Timeline has no direct impact on content within the News Feed.”

The good news is that engagement is on the rise with Facebook users exploring and interacting with brands. This is an opportunity for brands to maximize Timeline features by creating more compelling stories through it. Timeline is full of possibilities providing a visual treat for users through its more organized look. What needs to be seen is how creative can they get with their engagement to woo users.

Tags: Facebook apps, facebook marketing, India, ODigMa, social media campaigns, social media marketing

Listen button on Facebook music pages to provide a strong call to action

Justin Bieber's Facebook page

Soon you will find a listen button on pages of musical artists. This will be between the Like and Message tab on the page. Once you click on the listen button it will direct you to the track of the artist on the social music streaming sites likes Spotify, for which the artist has already signed up.

Listen button is said to be live on the pages of Justin Bieber, Linkin Park and Slash. Though we didn’t find it when we last checked. This button will be part of core set of features offered by Facebook, located at a prominent location on the page. This is not to be confused with apps that many music streaming companies have created as specialised tabs on the page or in your activity stream.

This will provide a good marketing tactic for artists to showcase their new releases or hits on the page. Quite similar to pinning the post, they can now choose which song to highlight through the listen button. Additionally, hosting songs on sites like Spotify, Earbits, MOG, Rdio, and Slacker would act as an actual endorsement for these sites. Think Justin Bieber sending all his traffic from Facebook Listen button to Spotify. This will prove to be a real game changer and influence the bulk of the referral traffic for these companies.

So, what are you listening to?

Tags: Facebook apps, facebook listen button. ODigMa, facebook marketing, social media marketing

10 reasons on why Facebook is good for kids!

So, we’ve been listening to how Facebook is bad for children, here’s a different take on it. We think if used constructively Facebook can be more beneficial than destructive. Here’s why & what your kid can do on Facebook (For children above 13 of course, as FB doesn’t permit access to children below 13)

Teachers are now looking at the benefits of using Facebook in classrooms

1. They’ve been hearing about in school, and seeing you using it too, stopping them is pointless. You need to make sure that it’s not a forbidden fruit to them which tempts them from time to time!

2. Forward them links to creative and interesting pages that they could learn from

3. If they are into any form art, such as writing, sketching, music, painting or photography, ask them to share their piece of art on Facebook and see what others have to say.

19yr old has more than 50,000 fans!

4.Ask them to participate in online contest, this will give them a huge exposure compared to school competitions as online you have a bigger audience, tougher competition and they know exactly where they stand.

5. If your child is a shy kid then this platform works like a miracle where they get to chat, share opinions, without being very conscious compared to classroom where he the physical presence of 60 or more people make him nervous.

6.  Kids staying in hostels or away from home can get lonely at times and this will be a great way to be in touch with everyone, make new friends and be more social.

7. Stopping them is like over protecting them which makes it suffocating for them. Let them be themselves and go discover!

8. Some schools are on Facebook and most of them will be active soon. Schools now have active discussions, reminders, interactive programs and groups for their students. In fact it’s a very good way to keep track of the everyday school activities.

9. You wouldn’t like it if your kid is techtarded, so give him the early advantage and for all you know he could be the next Zuckerberg!
10. It makes them happy! Really happy and isn’t that the most important thing?

Do yo agree with us? Let us know what you think!

Tags: children, classroom, educations, facebook, Facebook apps, facebook classroom, Facebook Fans, Facebook India, facebook marketing, kids, mark zuckerberg, ODigMa, social media, social media marketing, teenagers, viral

How ethical are your Facebook ‘Likes’?

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for some extra cash. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!

Tags: facebook applications, Facebook likes, facebook marketing, India, ODigMa, social media, social media marketing

Instagram team to join Facebook after its acquisition worth $1bn

It’s been few hours since the news of Facebook buying Instagram, the much loved photo sharing app broke out. Instagram has around 27mn users on iOS and its android launch was also quite successful with a 1 million downloads within few hours of its launch.
Mark Zuckerberg, the CEO of Facebook first came out with the news on his page.

“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”

Sharing photos has been a popular activity on Facebook with people sharing photos of their family and friends. Instagram will continue to function independently and will not be integrated to Facebook as of now. However, its team will join Facebook, and you can expect more wonderful things to come from their complementing skills.

“We need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”

Speculation is ripe on what new features might be coming from this combination. According to Kevin Systrom, CEO of Instagram in a blog post:

“It’s important to be clear that Instagram is not going away…We’ll continue to add new features to the product and find new ways to create a better mobile photos experience…You’ll still have all the same people you follow and that follow you. You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.”

What do you expect from the combination of Facebook and Instagram? Tell us your thoughts.

Tags: Facebook apps, facebook marketing, instagram, kevin systrom, mark zuckerberg, ODigMa, social media marketing

Facebook for Every Phone mobile app now available in Hindi

You can now also use Hindi in your Facebook mobile app other than Marathi. Hindi along with Vietnamese and Malay has been added to Facebook’s java based Facebook for Every Phone app.

The total number of languages supported in the mobile version now comes up to 14. The company will be adding support for seven more Indian languages over the next few weeks for its app.  Bangla, Hindi, Nepali, Punjabi, Tamil, Telugu, Malayalam and Urdu are currently being offered in the web version.

Switch to Hindi can be made through the settings menu in the app and choosing the preferred language. How will the Hindi experience be different? Well, all the menu options will come translated to Hindi. Messages will be सन्देश, New message will become नया वार्तालाप, News Feed will be समाचार फीड, Notification becomes सूचनाए, Refresh becomes ताजा करे, and back is goign to be वापस.

Though, a lot of attention is given to translate minor details that could simplify the app usage for Hindi users. However, the app doesn’t allow users to type in Hindi.

You can download the app by visiting m.facebook.com and scrolling down to the download link, or by entering d.facebook.com/install directly into your mobile browser. You can also find it in leading app stores, including Nokia OVI, GetJar, Appia, and Mobile Weaver.

Tags: Every Phone Mobil App, facebook, Facebook India, facebook marketing, mobile apps, ODigMa, social media marketing

Breaking News: Dislike button to adorn profile pictures in your Timeline (Limited trial)

Believe it or not, it doesn’t happen every day that Mark Zuckerberg himself calls your office to say ‘thank you’ for the delicious biscuits you had sent for his Beast (Mark’s Hungarian sheepdog).

Beast, Mark Zuckerberg's Hungarian sheep dog

Well, there you go, our exclusive opportunity to extend our love for biscuits, dogs and masala chai (chai is for us) to Timeline, apps and brands.

That is when Mark spilled the beans and told us about the Dislike button which will be rolled out as next set of features with the Timeline. Dislike button will adorn your profile picture for a day i.e. on the first day of April. This will be part of an innovation trail campaign to test new features by Facebook. Good news is that you can have a go at your friends’ pictures on a disliking spree. Now, isn’t that really cool and slightly wicked

Well, all the best to Mark and special thanks to Beast for helping us to provide this scoop. We promise to keep sending more biscuits for Beast. Of course, we would expect more such scoops in return.

If you’ve read so far, then you will surely want to share this and contribute to the global April Fools count

Tags: facebook marketing, facebook marketing agency, ODigMa, social media marketing, social media optimisation

7 things I want to see on Facebook soon!

1. Advanced photo-editing tools such as sepia, framing, glow, blemish erase and add text to the picture

2. Options of different font styles, colours & emoticons while writing a status post

3. Faster uploading of pictures! Say about 50 pictures in one go.

4. New Buttons: A love, hate, I’m speechless, & “Please delete” button alongside the Like button

When a post like this appears on the newsfeed, I’m sure every soul wants to plead:
Please delete

5. Auto theme changer: Imagine if you were to log into your Facebook on 16th March and see your Facebook theme as Sachin (on the occasion of his 100th century) and 23rd March, spring theme! Wouldn’t you be pleasantly surprised (I’m talking about a majority at least) and look forward to these automatically changing themes? Facebook needs a refreshing look considering we log on to it nearly four times a day!

Trance Music anyone?

6. Profile pic zoom: Isn’t it irksome when someone has a profile picture that you don’t understand because it’s too miniscule and you would HAVE to click on it that leads to their profile. Now think if we just move our cursor on the profile picture icon and the picture zooms in and gives you a enormous view of it without having you to click on it! Pretty cool huh?

7. What’s popular: a section where we can see what’s doing the rounds thought-out the world on Facebook. Here’s something I liked on Google http://www.google.com/zeitgeist

Tell us what you like and what else would you add to this list?

Tags: facebook, facebook applications, Facebook apps, faceboook, ODigMa, social media, social media applications, social networking