Facebook now probably has more than a million brands present on it. The reason behind a brands existence on Facebook is purely for marketing purposes. They like to connect with people on a more personal level and get to know what works and what doesn’t with the audience. Not to forget, they are there to prove their credibility!
When a brand exists on facebook, they will make the most of their existence by creating a fan base of audience related to their brand and also engage them on a daily basis. The more the number of fans and the more they engage with fans, the more virality and credibility the brand builds.
So when it comes to liking a brand, how do you decide? How do you know you want to like the brand page or not? Is it because you like a single product they sell? Is it because all your friends like it? Or is it simply because you like the name of the brand?
Before liking a brands’ page on Facebook, you need to be sure you like the page for all the right reasons!
Never like a page because you like a single product that the brand has come with. Also, never go with what the ‘trend’ is! You can be faithful to a brand, but it does not mean you have to like their page on facebook as well!
Before liking a page, do some basic research:
- Go through the details of the brand page. See the kind of products the brand has. Ensure the products the brand comes up with are of use to you and you can see yourself using them at some point or the other.
- Review the page and see how they engage with their audience. How frequently they post on the page, the kind of posts they put up and if it is relevant to you or not. It should not be such that they put up 5-6 posts a day and your ‘wall’ looks spammed by their posts!
- Also see the tabs/applications and the contests the brand comes up with. It should be exciting contests, the kinds that you would love to take part in!
When you like a page on facebook, it should be of real interest to you. It should have interesting posts and comments that keep you glued to the brand. It should not be such that, seeing the page and the kind of engagement they conduct, you finally lose interest in the products and the brand itself!