Advit Sahdev, CEO, Odigma Social media marketing has become the buzzword for quite a few SMEs over the years. Some of them have successfully leveraged out of it while others are in the process to be so.
In conversation with exchange4media, Advit Sahdev, Chief Executive Director and Founder, ODigMa explains how Indian brands can look at social analytics and how consumer-centric marketing can be used in the digital space.
Who are we? ODigMa is a leading online marketing firm which offers innovative solutions for companies to connect with their consumers on the web. It helps brands listen to consumers online and engage in meaningful conversations with them. It combines an understanding of online marketing with creative and technology skills and builds digital brands.
YourStory.in thanks ODigMa for partnering with us for
TechSparks 2010 and promoting it online.ODigMa is a popular
social media enabler, the venture helps in small business
marketing and making money online through social marketing.
We hear a lot from start-ups and brands wanting to
advertise on social networks. When I go around chatting with
folks in events, Facebook is usually the platform that most
people are willing to spend their media dollars on. It is
important to note that Facebook has gone beyond just pages
Introducing plans to gradually roll out the Timeline format for brands, Facebook now allows brands to chalk out their story in a more visually appealing manner; experts believe that it will take some time for one to get used to a brand&index.html39;s Timeline.
Ahmedabad, Gujarat -- (SBWIRE) -- 10/13/2011 -- Social
media has come a long way since its inception. Lately,
social media has become an integral part of our lives and
has transformed the way business enterprises, and social
ventures function. Social Media Planning by Advit Sahdev is
one such eBook that delves in detail, into the world of
social media and the planning strategies involved.
Bangalore: Odigma (www.odigma.com), specialists in Social
Media Marketing with emphasis on building business
communities on Facebook, today announced that in less than 3
months they have created 0.6 million Facebook fans for their
clients. Facebook is one of the largest social networks and
it is growing at an unprecedented pace.
It is a sign of the virtual times we live in and a novel
addition to marketing as we know it. I am sure most of our
Yourstory readers have a Facebook account and have at some
time or the other come across ODigMa’s work. If the name
does not sound familiar, it’s only because they are working
behind the scenes.
Advit Sahdev, Founder of Odigma was our guest at the
recent Wednesday Facebook chat. I have known Advit for a
while now and am aware of his knowledge on Facebook
marketing. So invited him to give our fans a chance to ask
Our brief was to promote the Toyota dealer in the city of
Ahmedabad, India, with a mix of offline and online
targeting. We had a campaign time period of one week in
September 2011 to target all demographics, and also increase
leads and sales for the dealer. Our solution? The Great
Indian Picture Contest.
ODigMa is pleased to announce it has created more than 8
million fans for it’s clients in just over a year.
Commenting on the occasion, Advit Sahdev, CEO & Co-Founder, Odigma, said “In today’s social media space, one to one engagements and personal touch should be used to create Life Time Value.
Facebook&index.html39;s Sponsored Story ads, which appeared on the
right margin of the page, will now feature in users&index.html39; news
In January 2012, your Facebook news feed will also feature Sponsored Story ads. Facebook&index.html39;s ad product Sponsored Story ads, are essentially updates of a user&index.html39;s friends, who have in some way, interacted with businesses and organizations on the website.
Google Adwords Optimization by ODigMa – Campaigns to
increase sales and revenues. Get more leads, Use Banner Ads,
YouTube Ads on Google Display Network
Infibeam announces the much awaited ebook, Social Media
Landscape by Advit Sahdev.
Ahmedabad, India: Media has transformed the way we live and do business. There are social media tools that permeate different aspects of business.
Mr. Advit Sahdev, CEO of ODigMa (Online Digital
Marketing), Bangalore, delivered the talk on "Opportunities
in Social Media" at the SDMIMD Auditorium on 25th July,
Users are spending more time on Facebook (FB) compared to
other top sites like Yahoo!, MSN, Rediff or Google. Will
this provoke advertisers to put more money on FB?