The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Social media is a tricky place especially if you are a business trying to reach your target audience. Unlike regular people, as a company, you don’t have close friends waiting to comment fire and kiss emojis to amp your posts up. 

The relationship your target audience shares with you are highly contingent. Meaning, you could post one amazing article and your target audience could be head over heels for you. However, if your next post fails to meet the expectation, half your target audience could desert your page. Truth bomb disclaimer: Your target audience is not going to stick around in the hope that you will come up with better posts. You are not Romeo and they are not your Juliet to stand by you through thick and thin.

If you lose your audience, you have to constantly prove to them that you are worthy of better posts and convince them to trust you. This is why you need a guide to posting on social media without messing up. But no pressure, all you have to do is follow these 7 steps we have curated to ensure no hiccups:

  1. Are you maintaining consistency? A schedule that you strictly follow for social media posts is a must-have. You have to consistently post on your accounts to keep your audience engaged. Before they get a chance to ask “Why am I following this page?” you have to come up with the next post reminding them why. Don’t spam either!
  2. Are you engagement-ready? Merely posting and sitting back will not help your audience. You need to be there to reply to comments and DMs. You also need to drive the engagement by posting titles that draw conversations, use polls, create shareable content and use other features available. 
  3. Are your posts target audience specific? If your audience wanted to read posts that sound like hard news, they would just do that. Social media is a chaotic, fun, happening place. There is no space for boredom in it. Reach out to your audience in ways that click with them. Post relatable content in tones that they appreciate. For instance, to engage with Gen Z, you need to be aware of the slang that they use and stay away from the ones that you as a boomer or millennial might use.
  4. Do you have attractive visuals? Social media is all about visuals. For your post to stand out, you need attractive visuals even if the content doesn’t demand a pictorial representation. Get your graphics team involved.
  5. Have you incorporated relevant hashtags? Hashtags can play a role in reaching your target audience. However, you need to use them wisely. Don’t overuse hashtags. Instead, include only the most relevant ones.
  6. Have you fact, grammar & spell-checked? If you want to avoid another ‘Covfefe’ incident that could potentially make you the laughing stock of the week, you better do a thorough spell and grammar check. You have to mandatorily do a fact check as well as avoid giving out fake news, steer clear of lawsuits, and avoid pissing off people.
  7. Are you posting at the ideal time? If you are posting at a time your target audience is busy at work or sleeping, by the time they get on the app, your post will be buried 6 feet under the earth. Do some research to find the best time to post on social media to reach your target audience and engage with them.

If you have been following these 7 steps for every one of your posts, you are on the right track. These are some of the basic factors we, at Odigma, make sure are followed before any of our client’s content is posted. If you have been having a hard time with social media, reach out to us. These tips, along with quality content we can come up with that guarantees a pause while scrolling can get you the right kind of engagement and following from your target audience every time. 

9 Terms Everyone Seems to be Using These Days and What They Mean

No matter what field your business lies in, a strong online presence is a must. The potential the online world holds in terms of digital marketing is huge and should not be brushed aside. However, if you are a newbie to the world of digital marketing, understanding this ocean of space can get a little overwhelming.

The first step to understanding digital marketing is familiarising yourself with some terms you are bound to come across. Here is a list of terms and their meanings you should be aware of if you are looking to optimise your online presence and up your digital marketing game. 

  1. Search Engine Optimisation: When you want people on the internet to discover you, you need to drive traffic towards your website. SEO is ensuring you have everything to make sure that your target audience is driven by your content. SEO is a weapon in your arsenal that’ll help you understand what content your audience likes and drive them to engage with that content!
  2. Keywords: If what we are searching for is not available on the first page of your Google search results, you end your quest. If you don’t want your content to be buried on the millionth page, you will have to incorporate certain keywords that people use the most while searching for your content. A keyword as the name suggests is ‘Key’ or critical to a user’s search. For instance, if you are looking for a home to rent, you are most certainly going to use the words “Home/House/Apartment/Flat/Villa for Rent”. A website that’s optimised will be the first one to show up when you search for it! 
  3. Search Engine Marketing: Apart from the use of keywords, the other way of increasing your visibility is through SEM. SEM is the act of using paid strategies for your content to show up first in the search list. SEM is the offline equivalent of putting up a hoarding or running a TV ad. SEM ads are paid for, they are not organic. Each ad is curated in such a way that it encourages people to ‘buy’ or ‘engage’ with you!
  4. Internal Linking: Hyperlinks to a different page but of the same domain is called internal linking. These links can help in search engine ranking and increase the overall SEO ranking.
  5. Anchor Text: It is the clickable text usually seen in a different colour. The text will be related to the link and this increases the chance of SEO. The name suggests exactly what it does. It anchors the content. It connects 2 independent pieces of content!
  6. Rank: It refers to the position in which your content shows up on the search list of a search engine. There are multiple factors that go into deciding what page is top-ranked like keywords and SEO.
  7. Tags: Tags are used to understand user behaviour on your site/page. If your page has any products linked, then the use of tags will help determine how many people clicked on the link or the general reason why people visited your page.
  8. Online Reputation Management: If you want to know what your viewers think about your brand, ORM is your solution. It is all about managing negative reviews and making happy customers leave good reviews.
  9. Landing page: The page that you land on after clicking an ad is called a landing page. A landing page is created solely for that particular ad or campaign and hence will have a single call-to-action or goal.  

If the world of digital marketing gets too overwhelming for you, all you have to do is find a good digital marketing agency like Odigma Consultancy Solutions and we will take care of all the complicated terms and their functions for you. 


When Should You Onboard A Digital Marketing Agency?

Even if your business has nothing to do with the online world, one thing you forget is that your target audience is online. This is why having an online presence is important. But in a sea so big, how can you make yourself be seen and remembered?   

The bosses of knowing how to make yourself seen to your target audience in the online world are digital marketing agencies. Before you start looking for one, know exactly when you should be onboarding a digital marketing agency.

Broadly, there are 3 stages of any business, mainly, the launch, the scaling up and the sustenance. While it is always best to start with a mix of digital marketing activities like SEO, SEM, Content Marketing, Social Media, Online PR, Online Reputation; but if you were to pick and choose, there are a few services that you absolutely cannot do without in each phase of your business.

  1. Launching the brand: 

What is the need for your brand in the market? Who are your competitors? Who is the target audience and where do you find them? All these questions need a solid answer for the brand to make a mark. When you have no idea about the market you are about to enter, services that help you get those insights through Search Engine Marketing and Social Media Marketing, Online PR can make your launch way smoother. Digital marketing agencies will have the right network that you cannot access for your brand to stand out in a place where brands are being launched every minute. 

  1. Scaling up the brand/product:

Having launched your brand or product does not guarantee success. In fact, your brand needs more than just a good product to garner the attention it deserves. The next step to getting attention for your product is to build a robust website, optimising it through SEO, creating good social media and SEM campaigns, good online public relations, online reputation management.  You need the presence of an expert to get your brand out there. With Digital Marketing Agencies having mastered these, they are your path to scaling up the brand.   

  1. Sustenance:

We see all the time how something blows up the internet in a matter of seconds but also see it die faster than it made its mark. It is one thing to create a mark among this vast online market and it is a whole other thing to maintain that impression you have created. 

With the help of Search Engine Optimisation and Search Engine Marketing, you can make sure that your content shows up on top of a google search list. Being up to date with the latest trends through social media, constantly keeping up with web maintenance, and having strong Online Reputation Management are all some of the key factors to make sure you are not just on top but you stay that way as well.  

All of this is a continuous process and not just a one-time action. And guess who are the maestros of all these complicated processes? Digital marketing agencies is your answer. All of these complicated terms and processes could be made a cakewalk for you when you place your trust within a good digital marketing agency like Odigma Consultancy Solutions. Reach out to us to levelling up your digital marketing game. 


Email marketing: Tricks, tips, and everything else.

The first marketing email dates back to the 1970s. Yep. Emails are *that* old! While phones from 2019 are being called “outdated”, the humble email seems to be thriving! Take it from us, being in the digital marketing space for quite some time now, we have the first-hand experience of how email marketing can work when done the right way. It can inform, engage and even lay the foundation to creating a loyal customer base that looks forward to hearing from you.

Emails have the potential to build an authentic relationship with your customers. If you don’t want to end up in the spam folder, follow these tips and tricks:

  1. Making the emailer list: With more people being concerned about their privacy (and rightfully so), getting access to personal information such as an email id is not a cakewalk. If you want someone’s email id, you have to first offer them something, in return for which they can provide you their email. Have a specific ‘call to action’. According to your target audience, entice them with a newsletter, updates about a certain niche, and giveaways to gain their confidence.
  2. Be consistent: This does not mean sending an email every day unless that is what is expected of you. If your content has to reach the receiver once a week, it has to be in their inbox every week without fail.
  3. Send an introductory email and a follow-up: The one email more important than your introductory email is the one that quickly follows. Soon after you welcome them onboard, you have to send another email with details about what can be expected from the upcoming emails.
  4. Creative content: Keep in mind that you are one among a sea of other emails that customers are accustomed to ignoring. Give them a reason to second-glance your email. A catchy subject line is key. The ability of the main content to keep them hooked comes second.
  5. Invest in a digital marketer: Digital marketers are knee-deep into email marketing. Give them specific details as to what you want your emails to do and leave the rest to them.

 Email marketing holds an array of potential when it comes to gaining a loyal audience to your brand. To tap into this potential, you need an expert by your side, guiding and leading throughout the whole process. At Odigma, we are everything you need and deserve for taking your company to heights unknown.  


There Is No Formula For Virality Other Than Knowing Your Audience

When you put all your life’s hard work into that one social media campaign or post and hope it goes viral, but instead, a picture of an egg does, it leaves you questioning your whole existence. If you are trying to find answers to the million questions about how a picture of an egg got more likes than a supermodel, it’s the absurdity of the internet.

While absurdity always seems to have a place on the internet, there is also space for well-thought-out creativity. And the path to getting to that space is solely through your target audience.  

With over 2 million blog posts created every day, you might think it’s a stretch to hope for your content to go viral. The point is to not just reach out to your target audience but to make them take the content forward. For this to happen, you need to know your audience better than they know themselves. 

  1. Get extremely specific when finding your target audience. There is no place for vague demographics when it comes to finding out exactly what your audience is expecting.  Once you track down your specific audience, the rest of the information like where to advertise, what type of content, preferred response, and more flows easily.

2. Emotional content has a good potential to go viral. By emotional, we mean anything that people can relate to, and it is key that they do relate or identify with it. An emotional bond created with the audience is long-lasting.

3. Easy to share content that allows feedback is how you can get your target audience to be more involved and interactive with your content. The getting-it-viral part of the content has to be done by the audience and not you.

4. One of the best ways to go about the content that you want to publish is by contacting a digital marketing platform. Identifying and reaching out to your target audience requires quite a lot of experimenting and time. Since digital marketers have been in the lab for quite a while, they are aware of new trends and will be able to identify the best way in which things work for you.   

At Odigma, we specialise in creating campaigns with the objective of reaching your target audience and making an impact and oftentimes, the simple trick to getting those phenomenal numbers is starting by knowing who would most likely share what we put out!

The Digital Frontier: How traditionally offline heavy services seamlessly moved online

*Ring ring* goes the alarm. You open your eyes, check the phone for emails/texts. You gather a little more strength, roll over to your laptop, sign in for work/class. While you are at it, you also scroll through social media for the latest gossip, read the news, get a doctor’s appointment, buy groceries, food, and whatnot, all from the same laptop. 

From Work To Entertainment To Daily Chores.

From a whole world outside to within four walls and a screen, such has become our life.

While we wait for the day when things go back to ‘normal’, we say we are ahead of time. Think about it; even before Covid, there was working from home, buying groceries online, online courses, talking to therapists online, reading books through kindle. Post-pandemic, even the ones offline were forced to move online, but didn’t we all see this coming anyway? It is high time we embraced the digital frontier for the blessing that it is.

Schools, Colleges, Movie Businesses, and More.

Study shows that ever since online classes began, students are retaining information better and faster. Many companies are also considering work-from-home to continue in the longer run. WFH has companies saving a lot of money that usually goes into the functioning of an office all while increasing productivity. 

It is not just the professional part of our life that is adapting to this new norm permanently.  When it comes to the movie business, the use of OTT platforms has seen a huge rise. The fact that some of the best artwork came out during a period of uncertainty in real life adds to the quality of content in such platforms. Another field that has benefited from going online is mental health. With a surge in mental illness, people find it way private and convenient to talk to a therapist over an online call.        

While the digital divide is a reality, the divide is certainly becoming smaller by the day. With 4G connectivity and digital awareness, even the most traditionally offline industries were able to transition online. Online security is another aspect that’s furthered the trust that we place in employees logging in from home without risks of a data breach.

Working from the office or going to school is an inherent part of most people’s day to day, it is perhaps the socialisation that makes it special. With video calling and screen sharing, the socialisation aspect of the job is easily translated into the digital experience.

The transition may have been new and challenging, it was certainly one that we could fathom overcoming thanks to the power of the internet. So much so that, Governments have started introducing schemes to go fully digital and have good internet connectivity in the remotest locations. The fact that most of us had a smooth journey in the midst of a pandemic is all thanks to the potential the internet holds.

Why companies worldwide slant to cloud services?

Lack of technological skills and enlarged solutions within simple achieve make businesses embrace third-party data safety providers.

According to a global examination of approximately 1400 thing leaders, businesses are varying their attitude towards their IT strategy, as more and more businesses are outsourcing enterprise IT security to the uncovered vendor. Cyber fraud continues to thrive, appropriately more meticulous security assent procedures must be employed. Yet, in-house resources are often categorically limited and cannot often meet such demand.

One in three UK businesses tell that they scheme to use a third-party security provider because they realize not have sufficient internal skills even if another third needs to have entrance to better tools and technology. Approximately a quarter of investigation participants said that outsourcing is more budget-friendly. Approximately a half of responders desire to use a vendor for secure data storage and data management, as with ease as to host cloud migration projects.

Other notable takeouts from the data security survey include:

44% global businesses are already using or planning to use a third-party security solution. 28% might find such disturb in the future. Lonesome 8% prefer to keep their security measures in-house.

Switzerland and Hong Kong businesses are most likely to distress their security processes to a third-party vendor. Sweden, Germany and Austria are least entrance to heartwarming data external corporate walls.

Financial facilities are most likely to use outside vendors for security, even though management agencies inborn least likely to use third-party providers.

Businesses choose to deal taking into account outside vendors in ration because of lower expenses coupled subsequently bigger cloud data safety support.

While only 6% of UK businesses are entrusting their security to an uncovered vendor, 23% thing decision makers plot to use a third-party provider. More than 29% say they distress their security to the cloud in the future, and single-handedly a minority (11%) scheme to glue to in-house data security.

While this is authenticated that many businesses are challenged by the nonattendance of puzzling skills in-house, it is difficult to remain accommodating while then coping gone a growing obscurity of security landscape. Cyber threats tersely deposit in both complexity and execution, no wonder many corporate IT personnel locate it hard to save up. Companies often get they nonattendance the skills and technology later its too tardy for detection and they must deal taking into consideration hasty danger. An external security provider can ensure 24/7 admission to summit industry skills and knowledge, as well as employing the most unprejudiced fraud detection and threat analytics tools and research. An in-house team cannot always agreement past such scope of tasks unless a company is prepared to make a significant capital investment.

Many global businesses are as soon as to put it on data rooms gone external security vendors, mainly annoyed by the infatuation to entrance broad range of cyber security skills and up-to-date technologies. As much as 30% of British organizations either use or scheme migrating their data security matter to a managed security services provider, according to the recent research. This makes issue leaders examine supplementary attitudes to risk review as capably as the size of investment into opinion security.

Can the upcoming General Data guidance Regulation (GDPR) motivate companies to function subsequently security solution vendors? The triggering date of May 2018 is approaching, yet many businesses still are not aware of the importance of this other regulation. Also, businesses that are based in Europe may have further concerns as Brexit is approaching. These supplementary challenges to corporate governance, risk and agreement ecosystem pose potentially big lump place for third-party security facilities providers.

Of those businesses who were not using a third party provider, just about four in ten (43%) said they pull off not desire to entrust itch suggestion to a third-party provider, even if 34% had security concerns. A significant ration of responders said those solutions were too expensive.

Currently, only 39% companies across the U. K. Deem GDPR as a additional area of risk for them. This is the lowest figure across all European countries participated in the survey.

In general, more than half of businesses are excited in exploring security dealings offered by outdoor security services vendors.