The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Social media is a tricky place especially if you are a business trying to reach your target audience. Unlike regular people, as a company, you don’t have close friends waiting to comment fire and kiss emojis to amp your posts up. 

The relationship your target audience shares with you are highly contingent. Meaning, you could post one amazing article and your target audience could be head over heels for you. However, if your next post fails to meet the expectation, half your target audience could desert your page. Truth bomb disclaimer: Your target audience is not going to stick around in the hope that you will come up with better posts. You are not Romeo and they are not your Juliet to stand by you through thick and thin.

If you lose your audience, you have to constantly prove to them that you are worthy of better posts and convince them to trust you. This is why you need a guide to posting on social media without messing up. But no pressure, all you have to do is follow these 7 steps we have curated to ensure no hiccups:

  1. Are you maintaining consistency? A schedule that you strictly follow for social media posts is a must-have. You have to consistently post on your accounts to keep your audience engaged. Before they get a chance to ask “Why am I following this page?” you have to come up with the next post reminding them why. Don’t spam either!
  2. Are you engagement-ready? Merely posting and sitting back will not help your audience. You need to be there to reply to comments and DMs. You also need to drive the engagement by posting titles that draw conversations, use polls, create shareable content and use other features available. 
  3. Are your posts target audience specific? If your audience wanted to read posts that sound like hard news, they would just do that. Social media is a chaotic, fun, happening place. There is no space for boredom in it. Reach out to your audience in ways that click with them. Post relatable content in tones that they appreciate. For instance, to engage with Gen Z, you need to be aware of the slang that they use and stay away from the ones that you as a boomer or millennial might use.
  4. Do you have attractive visuals? Social media is all about visuals. For your post to stand out, you need attractive visuals even if the content doesn’t demand a pictorial representation. Get your graphics team involved.
  5. Have you incorporated relevant hashtags? Hashtags can play a role in reaching your target audience. However, you need to use them wisely. Don’t overuse hashtags. Instead, include only the most relevant ones.
  6. Have you fact, grammar & spell-checked? If you want to avoid another ‘Covfefe’ incident that could potentially make you the laughing stock of the week, you better do a thorough spell and grammar check. You have to mandatorily do a fact check as well as avoid giving out fake news, steer clear of lawsuits, and avoid pissing off people.
  7. Are you posting at the ideal time? If you are posting at a time your target audience is busy at work or sleeping, by the time they get on the app, your post will be buried 6 feet under the earth. Do some research to find the best time to post on social media to reach your target audience and engage with them.

If you have been following these 7 steps for every one of your posts, you are on the right track. These are some of the basic factors we, at Odigma, make sure are followed before any of our client’s content is posted. If you have been having a hard time with social media, reach out to us. These tips, along with quality content we can come up with that guarantees a pause while scrolling can get you the right kind of engagement and following from your target audience every time. 

When Should You Onboard A Digital Marketing Agency?

Even if your business has nothing to do with the online world, one thing you forget is that your target audience is online. This is why having an online presence is important. But in a sea so big, how can you make yourself be seen and remembered?   

The bosses of knowing how to make yourself seen to your target audience in the online world are digital marketing agencies. Before you start looking for one, know exactly when you should be onboarding a digital marketing agency.

Broadly, there are 3 stages of any business, mainly, the launch, the scaling up and the sustenance. While it is always best to start with a mix of digital marketing activities like SEO, SEM, Content Marketing, Social Media, Online PR, Online Reputation; but if you were to pick and choose, there are a few services that you absolutely cannot do without in each phase of your business.

  1. Launching the brand: 

What is the need for your brand in the market? Who are your competitors? Who is the target audience and where do you find them? All these questions need a solid answer for the brand to make a mark. When you have no idea about the market you are about to enter, services that help you get those insights through Search Engine Marketing and Social Media Marketing, Online PR can make your launch way smoother. Digital marketing agencies will have the right network that you cannot access for your brand to stand out in a place where brands are being launched every minute. 

  1. Scaling up the brand/product:

Having launched your brand or product does not guarantee success. In fact, your brand needs more than just a good product to garner the attention it deserves. The next step to getting attention for your product is to build a robust website, optimising it through SEO, creating good social media and SEM campaigns, good online public relations, online reputation management.  You need the presence of an expert to get your brand out there. With Digital Marketing Agencies having mastered these, they are your path to scaling up the brand.   

  1. Sustenance:

We see all the time how something blows up the internet in a matter of seconds but also see it die faster than it made its mark. It is one thing to create a mark among this vast online market and it is a whole other thing to maintain that impression you have created. 

With the help of Search Engine Optimisation and Search Engine Marketing, you can make sure that your content shows up on top of a google search list. Being up to date with the latest trends through social media, constantly keeping up with web maintenance, and having strong Online Reputation Management are all some of the key factors to make sure you are not just on top but you stay that way as well.  

All of this is a continuous process and not just a one-time action. And guess who are the maestros of all these complicated processes? Digital marketing agencies is your answer. All of these complicated terms and processes could be made a cakewalk for you when you place your trust within a good digital marketing agency like Odigma Consultancy Solutions. Reach out to us to levelling up your digital marketing game. 


There Is No Formula For Virality Other Than Knowing Your Audience

When you put all your life’s hard work into that one social media campaign or post and hope it goes viral, but instead, a picture of an egg does, it leaves you questioning your whole existence. If you are trying to find answers to the million questions about how a picture of an egg got more likes than a supermodel, it’s the absurdity of the internet.

While absurdity always seems to have a place on the internet, there is also space for well-thought-out creativity. And the path to getting to that space is solely through your target audience.  

With over 2 million blog posts created every day, you might think it’s a stretch to hope for your content to go viral. The point is to not just reach out to your target audience but to make them take the content forward. For this to happen, you need to know your audience better than they know themselves. 

  1. Get extremely specific when finding your target audience. There is no place for vague demographics when it comes to finding out exactly what your audience is expecting.  Once you track down your specific audience, the rest of the information like where to advertise, what type of content, preferred response, and more flows easily.

2. Emotional content has a good potential to go viral. By emotional, we mean anything that people can relate to, and it is key that they do relate or identify with it. An emotional bond created with the audience is long-lasting.

3. Easy to share content that allows feedback is how you can get your target audience to be more involved and interactive with your content. The getting-it-viral part of the content has to be done by the audience and not you.

4. One of the best ways to go about the content that you want to publish is by contacting a digital marketing platform. Identifying and reaching out to your target audience requires quite a lot of experimenting and time. Since digital marketers have been in the lab for quite a while, they are aware of new trends and will be able to identify the best way in which things work for you.   

At Odigma, we specialise in creating campaigns with the objective of reaching your target audience and making an impact and oftentimes, the simple trick to getting those phenomenal numbers is starting by knowing who would most likely share what we put out!