Facebook – The New Media Time Machine

There has always been a time in everyone’s life which makes you think, ‘If only time machines were invented’.  The moment when your costly phone fell down, shattering to pieces or when you accidently sent an unwanted message to your teacher.  Between these moments you simply stand by wishing there was some way to turn time around. The situation is more pronounced in the world of media and communication where precision means business.  A simple misprint or Typo in your daily newspaper can turn Obama into Osama! Printing an apology or retraction in situations as these is inevitable. Even in the world of digital media such situations were considered to be very grave. A wrong news flash or e-mailer is considered detrimental for the rapport of the organization.

With Facebook slowly turning out to be an important factor in the world of media, commanding a reach which surpasses that of any other medium the risk of damage by any error would be huge. However thanks to its features of editing and scheduling posts, the risk has been minimized to a great extent.  Facebook can also be named as the new media time machine. Although organizations still need to be careful about what they share or update, the risk of mistake going viral is greatly diminished by its editing features. Facebook allows users to edit posts they have already made thus enabling them to correct errors. Any mistake corrected within few minutes of being posted is less likely to be viewed by a lot of people. In addition to this, the time on the comment is changed to correspond to most recent edit. However a friend or fan that originally received a notification about the post will not receive another notification about the edit.

Another unique feature of Facebook which has helped users master time is ‘Scheduling’. This allows users to schedule posts at a later date and time. Now you don’t need to log in from your vacation or during weekend to post a news or update. Just schedule all your posts in advance and forget about it. It also allows users to backdate a post.

Facebook is an important platform for brand management for companies. It gives them access to large number of viewers and great flexibility in terms of reach and audience. So it can prove detrimental for image of the brand if mistakes and errors are not taken care of before they go viral. These features of Facebook provide them breathing space to a certain extent giving them a certain level of control over actions of users.

With the world of social media becoming more complicated, what features are in store for us and how these changes are going to affect and revolutionize communication is yet to be speculated.

8 Simple Facebook Page Engagement Ideas! How to Increase Engagement on your Page?

Brands exist on Facebook to be able to communicate and create a rapport with their customers and connect with them on a personal level. And in order to achieve that, they indulge in engaging their fans on the brand page.

Having said that, what exactly is Page Engagement??
Engagement is any interacting which happens on the Facebook page and includes:
– Likes
– Comments
– Shares

In this day and age, there is no better way to reach out and engage with both present and potential consumers in social media than through an active Facebook Page!

Now, here are the best ways to assure high engagement on your Timeline?
• Cover Photo:
Your page’s Cover Photo appears right at the top of the Timeline. That is the first thing a user sees when they enter your page. Therefore, it is very important that you have a visually-attractive photo.

• Pinned Posts:
A Pinned post remains on top of your timeline for 7 days. So when you have an important message that you want to convey to your customers, ensure that you Pin it!

• Highlighted Posts:
Want a post to be highlighted and eye catchy? Simple…Highlight it on the page! This will ensure that the post and image appear prominently on the page by expanding to the width of your page.

• Ask Specific Questions:
On every post that goes on the page, ask questions that require short, crisp answers. This ensures higher engagement on the page.

• Post photos that provoke Comments, Likes & Shares:
The simplest way to get people to interact on your page is by posting interesting pictures. Pictures and Videos get the most number of posts and likes ever!

• Give people a chance to share their knowledge and expertise:
Being social requires you to being open to listening to others’ opinions. Give people an opportunity to voice their views and opinions on your page.

• Be authentic and be yourself:
Make sure you post about things that people relate to and not only about topics related to your industry/products.

• Post Often:
To ensure high engagement on the page, you need to be very active on the page. You need to post often enough to connect with the customers.

Facebook Matrimony

While most of us use Facebook as a virtual hangout/pastime, a lot of people are using Facebook a groundwork that helps them decide on a life-partner in an arrange Marriage.

So there is no more rotation of bio-data’s and pictures, people just log in to see what the other individual is like, on Facebook! 

A female friend of mine whose parents asked her to look up for a boy’s profile on Facebook, overruled the boy because he used a very tacky line in the “About me” description and his profile picture was very distant, which made her assume that he must be ugly so he does not have the self-assurance for a closer picture.

So what are the dos and don’ts one must follow while dating and considering marraige?

Tips for a successful marriage planned through Facebook.

1. Avoid friending your partner’s cousins and family members. They have a habit of going through your oldest albums and digging up your glorious past.

2. Uncles and aunties above 50 are strict NO for your friend list. They are like silent observers of your news feed, who comment and share only in family gatherings.
3. Avoid calling each other ‘Jannu’ and ‘baby’ before your relationship is out in the open i.e. you family also knows about it. This will avoid the rumour mill at work and deprive your  older cousins from gossiping for few more days.

4. Do not post 24×7 love messages, pictures and videos on your partner’s wall. It’s can get super irritating if not for you then for your friends who unfortunately are forced to witness your sweet nothings day and night.

5. Asking your cousins or friends to start calling the gal/guy whom you have just been introduced ‘jiju’ or ‘bhabhi’ would be an overkill.

6. Do not change your relationship status based on your mood swings e.g. ‘Oh, finally the marriage date is fixed’ — relationship status: Engaged; ‘We had out first argument. She wants pink to be our marriage theme. I want purple!’ — Relationship status: Its complicated.

Facebook is no more as casual as we would like to believe, it’s a platform for people to judge you. If you’re not on Facebook you are considered old fashioned or an alien, and if you are then there is no escaping the judging eyes.

Is it okay to lie a little on Facebook when considering marriage? Share your opinion

Will you add organ donor as ‘life event’ on your Facebook Timeline?

Facebook users will be able to add organ donor preferences to their profiles through ‘life event’, encouraging their friends to become organ donors as well.

Organ Donor 'Life Event'

This isn’t an official registration for donating organs, but a social pledge making everyone in your family and friends aware of your decision. This possibly could be used by family members to make decisions about unregistered donors more confidently.  May be such public status updates will influence others too considering the impressive number of 901mn members in the network.

According to a  press release by Facebook, “Today, more than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives. Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis. And we believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role.”

Some are raising questions about the effectiveness of this feature in driving awareness about organ donation. Though, according to one survey by Mashable nearly 60% of respondents think that ‘Organ Donor’ life event will help those in needs. It will be a while before you see this feature functional on your page.

Do you plan to donate your organs anytime soon?