Facebook page admins can schedule posts, assign roles

In one of the most anticipated feature roll outs, Facebook has made life easy for page managers providing them a set of features they are going to love. Page admins can now schedule posts six months in advance, each post at an interval of atleast 15 minutes.

According to Facebook Help Centre page, ‘You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute interval.

You can also post in the back date by choosing a date in the past. The post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

Another big change that will make community managers happy is the option to assign roles to page admins. Page admins can have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default.

The Facebook Help Centre page provides a table (below) that outlines the 5 admin roles and what they’re able to do:

Have you started using these features?

Facebook Matrimony

While most of us use Facebook as a virtual hangout/pastime, a lot of people are using Facebook a groundwork that helps them decide on a life-partner in an arrange Marriage.

So there is no more rotation of bio-data’s and pictures, people just log in to see what the other individual is like, on Facebook! 

A female friend of mine whose parents asked her to look up for a boy’s profile on Facebook, overruled the boy because he used a very tacky line in the “About me” description and his profile picture was very distant, which made her assume that he must be ugly so he does not have the self-assurance for a closer picture.

So what are the dos and don’ts one must follow while dating and considering marraige?

Tips for a successful marriage planned through Facebook.

1. Avoid friending your partner’s cousins and family members. They have a habit of going through your oldest albums and digging up your glorious past.

2. Uncles and aunties above 50 are strict NO for your friend list. They are like silent observers of your news feed, who comment and share only in family gatherings.
3. Avoid calling each other ‘Jannu’ and ‘baby’ before your relationship is out in the open i.e. you family also knows about it. This will avoid the rumour mill at work and deprive your  older cousins from gossiping for few more days.

4. Do not post 24×7 love messages, pictures and videos on your partner’s wall. It’s can get super irritating if not for you then for your friends who unfortunately are forced to witness your sweet nothings day and night.

5. Asking your cousins or friends to start calling the gal/guy whom you have just been introduced ‘jiju’ or ‘bhabhi’ would be an overkill.

6. Do not change your relationship status based on your mood swings e.g. ‘Oh, finally the marriage date is fixed’ — relationship status: Engaged; ‘We had out first argument. She wants pink to be our marriage theme. I want purple!’ — Relationship status: Its complicated.

Facebook is no more as casual as we would like to believe, it’s a platform for people to judge you. If you’re not on Facebook you are considered old fashioned or an alien, and if you are then there is no escaping the judging eyes.

Is it okay to lie a little on Facebook when considering marriage? Share your opinion

Is Timeline leading to increase in Facebook engagement?

Facebook Timeline

Timeline, which was introduced recently was met with a mix set of responses from brands and marketers. Some saw the opportunity in it for a makeover while others frowned. Anyways, they couldn’t do much about it as Facebook went all out with the update since March 30,2012.

Since then there has been a flurry of white papers, resource documents, and webinars to demystify  Timeline features teaching ways to maximize its usage. According to a recent research put together by eMarketer  the ‘average engagement on brand posts have risen by 46% in the three weeks after the switch compared to the three weeks before.’

Similar research was conducted by EdgeRank Checker for engagement before and after the Timeline was introduced for 3,500 brand pages. Those with the Timeline had 41% more engagement. However, for brands which had not converted there was  nearly a similar rise of 38%. Explaining this the company mentioned in a blog post, “A vast majority of all engagement takes place within the News Feed… Timeline has no direct impact on content within the News Feed.”

The good news is that engagement is on the rise with Facebook users exploring and interacting with brands. This is an opportunity for brands to maximize Timeline features by creating more compelling stories through it. Timeline is full of possibilities providing a visual treat for users through its more organized look. What needs to be seen is how creative can they get with their engagement to woo users.

How ethical are your Facebook ‘Likes’?

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for some extra cash. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!

Facebook buys 750 IBM patents to take on Yahoo

Yahoo Vs Facebook

Yahoo recently filed a law suit against Facebook over patent infringement claiming that technology used by the social network actually belongs to the search engine. Gearing up to this law suit, Facebook has purchased 750 patents from IBM, this was reported by VentureBeat today. Though, no additional details were provided by Facebook spokesperson on the issue.

Yahoo had to face a lot of criticism as entrepreneurs and Silicon Valley veterans came in support of Facebook. According to popular perception the claims made by Yahoo aren’t substantial as same features and technology have been used by others as well.

Yahoo has claimed infringement on two privacy patents, four advertising patents, two customization patents, one  messaging patent, and one social networking patent” according to the blog.

Is Facebook panicking by purchasing large number of patents from IBM? Difficult to say as the social networking behemoth has only 56 patents with 503 filed and pending. Moreover, Facebook probably wants to come clean before its IPO hits the market.

Facebook  has expressed its disappointment on the hostile action taken by Yahoo and vowed to defend itself vigorously. Its spokesperson had earlier told media, “We’re disappointed that Yahoo, a longtime business partner of Facebook and a company that has substantially benefited from its association with Facebook, has decided to resort to litigation…  we will defend ourselves vigorously against these puzzling actions.”

Facebook had faced 22 patent suits against it last year.

Facebook India users love brands more compared to US

Stagnation in world economies has taken marketing gurus by surprise and beyond doubt has dented consumer sentiment. However, the 840mn strong social network that is Facebook feels like fresh air for brands when you tell them that more than half of its users log in on a daily basis. Well, that’s not it when it comes to these users loving (read liking) brands on Facebook India has been doing much better compared to US.

This data was released by digital marketing research company eMarketer recently. When asked if users will follow or ‘like’ brands on Facebook, 24% Indians answered in affirmative. For US this was just 10%. For another question on whether social networking sites are a good source of word of mouth information on brand experiences, 27% Indians agreed followed by US with 18%

Overall social networking usage is gaining momentum in emerging markets like Brazil and China followed by India where users are more likely to engage with brands online. Experts have predicted that over half of total social media ad revenues in 2012 would come from outside the US, the study quoted.

All organizations, businesses or individuals are set to gain by this social boom irrespective of their revenue model or company size. So, don’t be left out and set up a page for yourself or your brand. To set up your Facebook page click here.

Still not sure how to get those fans on your side? We are always here to help.