ChatGPT. ChatGPT. ChatGPT. Do you also get a feeling that ChatGPT content writing is all you hear about these days? If you do, you might also be wondering what the fuss is all about and why it is celebrated widely. Well, the good news is, you are not alone! So, we did our research, and here’s what you need to know about ChatGPT!
ChatGPT’s Origin and Significance
ChatGPT is a chatbot developed by a company called OpenAI. It is a natural language processing tool by AI or in simpler terms, it lets you have human-like conversations. The GPT in ChatGPT stands for Generative Pre-trained Transformer. It can answer your questions, write you emails, assignments, and whatnot. It was launched on November 30, 2022. As of now, it is free too. ChatGPT is an extremely helpful tool for business as well as personal cases.
The ChatGPT works in the same way a chatbot works. ChatGPT was trained with a large amount of data available on the internet which enables it to produce human-like writing with proper grammar, structure, and other nuances. This was the first stage of training and the next stage involved human trainers who helped the ChatGPT refine its content even further. In fact, ChatGPT is still in its growing stage, and in a way, we are helping it get better every time we use it.
Wide Array of Applications
ChatGPT is widely used among professionals, students, and for businesses. It has a vast array of applications, including online shopping, personalized customer service, streamlining operations, etc. People are using it for content creation, paraphrasing, and even for generating codes. Now, you might get an idea of what the fuss is all about. However, currently, ChatGPT doesn’t have the training to offer results or information like a search engine. It is only trained to hold a conversation with the user and offer a response based on the information it has learned from the training.
However, it isn’t here to replace the mighty search engine. ChatGPT is a project that is still under construction. Although it is a powerful AI-based chatbot, it comes with its own limitations. You get a response from ChatGPT based on the data that it has been trained with. Sometimes it can give you content that might be grammatically correct but wouldn’t make any sense in the practical world. In short, the content might not always be flawless.
An AI tool, as it is, does not have the emotional intelligence, power of judgment, or discretion to classify ethical or unethical content like a human does. So, ChatGPT can fail to filter out sensitive or controversial content. With ChatGPT, human assistance is always required to ensure quality, consistency, and accuracy. Copyright Infringement is another concern when it comes to ChatGPT content.
The Importance of Human Intervention
From a digital-marketing perspective, content writing services is always considered the king. It is because of its uniqueness and AI-generated content takes away the pride of that. A human reader will always be able to understand AI-generated content and it might affect the brand identity as with such kind of content it can be difficult for a brand to connect with their customers. Search engines like Google keep changing their algorithm to ensure the results available are genuine and to avoid the risks of fraudulent activities. Digital marketing services like content marketing or SEO services are based on unique content and AI-generated content can inversely affect the business in the future.
If you are looking to establish a brand identity or raise brand awareness, the first and foremost step towards it involves connecting with your target audience. ODigMa is a leading digital marketing firm in Bangalore that offers a wide range of digital marketing services. As a brand, we know how important the identity of your brand is. We help brands to build their brand value with authentic content and measures that include social media optimization services, SEO services, and a lot more. After all, why rely on an unreliable Chatbot, when you can get things done more efficiently and effectively with ODigMa!!