You are on Instagram. You clicked on a reel your friend sent you. It was funny and you had a good laugh. Now you swipe up for the next one. And the next. And the next. Before you know it, you are on your 36457th reel. That’s the power of the reels or more specifically, videos! The most fascinating fact about video marketing these days is that you can reach out to your target audience even without them knowing. Smooth!
Videos have an incredible potential to grab the attention of the viewers (Of course, if done right). Did you know that if your content doesn’t grab the attention of the viewers in the first 8 seconds, they are more likely to move on to the next content? We do and that’s why you should let the experts at ODigMa handle the video advertising services for your business!
Video marketing has become one of the fastest-growing digital marketing trends in the last few years, making it an effective tool for successful marketing. Keeping a track of new video marketing trends is the base to build a fool-proof marketing strategy.
Video Marketing Trends 2023
Here are top Video marketing trends you shouldn’t be missing out in 2023.
Short-term videos are the best way to go about B2C marketing. We have been witnessing the rise of Instagram Reels and Youtube Shorts in the last few years and this trend is going to stay this year and for years to come. According to statistics, 68% of viewers would be interested in watching your brand videos if they are under 60 seconds. Short-form videos are ideal especially if your target audience is young people. These vertical video ads not only help you increase your engagement and conversion rates but will also enhance your brand visibility. Make it easier for new customers to find your business. Slide into their feeds and grab their attention with short and self-explanatory videos!
Live videos help you connect with your audience better. It establishes a sense of credibility, authenticity, and closeness among your customers for your brand. Live videos have a higher engagement rate than pre-recorded videos. Your followers or customers would love to know your brand on a personal level and live videos help you get there. Live streaming comes with a wide range of possibilities. You can arrange Q&A sessions, share live events or interviews, or just catch up with your customers or followers. The silver lining is that you can save these videos and reuse them for creating immersive video content in the future. And, the best part? This marketing trick wouldn’t burn a hole in your pocket.
Just like any other content, video content should also be optimised for maximum performance. According to a study conducted by NogenTech found that 91% of marketers are using video content in 2023, which makes it all the more important. This will help you stay on top of the search results. You have to make sure you choose the right hosting platform for your videos according to your business goals. You have to make sure you use high-quality images as the thumbnail and not any generic images. Not to forget, consistency is the key. Optimise the video title, tags, and descriptions with the primary keywords. However, Video SEO can only help you land at the top of the search results. Make sure you make attention-grabbing video content that can add value to the customers to ensure more views, likes, and shares.
If you are looking for user interaction and engagement, interactive videos should be a part of your video marketing strategy. You might have come across millions of stories where the brands ask the followers or customers to slide an emoji, answer a question, or poll. These are examples of interactive videos where the followers or customers get to know the brand better and the brand gets to know the customers better. Another side of interactive videos includes using Augmented Reality (AR) to interact with the customers. Either way, the end goal of interactive videos is to engage the customers and make them feel closer to your brand.
As customers, they would love to see what is happening behind the camera. As a brand, you should involve the customers also in the process. Showing the customers the efforts you put into building a brand or product or service, boosts the credibility and reliability of the business. This video content can range from sharing the story of the brand or challenges faced on a daily basis to a sneak peek into your workspace madness. These types of videos help your brand look more friendly and approachable.
A brand should offer an experience rather than a service and video advertising services help in numerous ways to get there. After all, isn’t it fun to generate high revenue in the most fun and fulfilling way? If you think so too, contact ODigMa for creating striking videos for your brand.