One of the most prevalent misconceptions regarding social media is that industries that have nothing to do with social media or the internet need not require a social media presence. This notion, however, couldn’t be further from the truth. Even if your industry has nothing to do with the Internet, your audience is still here. This holds true for highly regulated industries like healthcare, finance, pharma, etc. as well. However, social media management can be intricate for such industries with stringent rules and regulations. Nonetheless, this shouldn’t be a reason that stops highly regulated industries to have an online presence because, in today’s business landscape, social media plays an unparalleled role in creating direct two-connection communication with customers and prospects.
ODigMa is a leading digital marketing company that helps highly-regulated companies navigate through the complexities of managing social media with our social media marketing in Bangalore. Our focus lies on delivering services that would let an enterprise harness the true potential of social media while adhering to stringent guidelines that maintain their integrity.
Effective Social Media Management Strategies For Highly-Regulated Companies
Following a well-structured framework that ensures social media compliance is the most important attribute to look into when it comes to managing social media content for a highly-regulated industry. Social media compliance refers to adhering to specific rules, laws, regulations, and guidelines while promoting and conducting business activities via social media platforms. Social media compliance is consequential to avoid legal repercussions, reputational harm, and deterioration of customer trust. Here’s how we offer our social media management services in a way that aligns with regulations while engaging the target audience.
1. Mastering Regulatory Protocols
Understanding the guidelines of a brand requires comprehensive research and meticulous planning. Create guidelines for social media platforms that align with the brand’s guidelines. Every industry is distinct and that’s it is critical to religiously study the brand and its guidelines. If additional training is what it takes to get a first-hand understanding of the rules, don’t hesitate to do that too. We, as a social media marketing company, know that there is no one-size-fits-all solution for brands. We go above and beyond to eliminate the risk of inadvertently violating rules that cause reputational damage.
2. Planning Is The Key
The most important rule while working with highly regulated industries is planning. Plan ahead. More importantly, get it approved way ahead. Identify the platforms best suited for the brand and create content accordingly. Generate engaging content that adheres to the regulations. Make sure the content is derived from trustable sources and is accurate and transparent to avoid compliance breaches. Assumptions and inadequate research can end up costing you dearly. Craft a lucid approval process that works for the clients too. On top of all this, ensure that everyone in the team is on the same page about the entire process.
Remember to formulate a plan that allows ample time for client feedback and review to avoid any last-minute hassles. Be proactive!
3. Setting Don’ts And Following Them Rigorously
Managing social media for highly-regulated industries calls for a well-planned methodological approach. One of the most pivotal points to avoid pitfalls is setting up don’ts and following them. Dedicatedly study what not to do and what to do. Give paramount importance to accuracy and transparency.
Draft a comprehensive document that clearly states the “cans” and “can’ts” of a brand after consulting with them. Put out every prohibited word, phrase, or concept that can backfire and share it with every team member. The team should be well-informed about the off-limits of such sensitive brands.
4. Improvise And Reuse
One easy and secure way to social media management in a highly-regulated industry is the judicious reuse of pre-approved content. Leverage the power of pre-approved content to streamline the approval process and minimise complications. The pre-approved content that can be repurposed includes images, videos, templates, etc. that are already verified and approved. You can also transform the existing content into different formats; for example, you can use the content in a pre-approved blog for creating an infographic. This not only avoids duplication but will also help maximise the utility of pre-approved content across various channels.
For the same reason, it is also important to keep a thorough repository of existing pre-approved work. Repurposing the pre-approved content is an efficient approach to creating social media content that stays within the bounds of compliance if done wisely and creatively. If you are using pre-approved content, make sure it complies with the latest regulatory standards.
5. Stay Up-To-Date
While getting acquainted with the regulations and guidelines is important, staying up-to-date with the same is even more important. What is compliant today might not be compliant tomorrow. The team must keep up with the latest regulatory requirements without fail. Failing to do this can put the brand in legal consequences. Monitor and keep track of release updates and amendments. It is also worth investing in compliance management tools. Staying vigilant would help mitigate the risk and uphold the credibility of your clients.
As much as it is a legal requirement, it is also critical for safeguarding the brand’s reputation and customer trust. As a responsible company offering digital marketing services like social media marketing in Bangalore, ODigMa knows it is a part of our duty to maintain the integrity and reputation of our clients.
Social Media Management Services For Highly-Regulated Industries
Managing social media is usually all fun and games for regular brands (At least we make it look so!). Working on social media management for a highly-regulated company might not be the same. However, with the above tips, it would be easy for you to create a robust online presence and deliver messages that resonate with the target audience of any brand without violating any regulations and maintaining integrity.
ODigMa’s integrated social media management approach involves developing strategies that comply with the regulations and guidelines while effectively promoting brands through social media. Upholding our client’s reputation is as important as ours for us and this makes us a reliable digital marketing partner for your highly-regulated firm. If you are interested to know more about us, don’t hesitate to check out our website or give us a call!