If the numbers ain’t lying, blogging is still in fashion! According to Hubspot, the brands that publish blogs as a part of their content marketing strategy get 67% more leads than the ones that don’t. SEO digital marketing is important. There are no arguments there. Every brand or business wants to be at the top of the search result. But, how do we get there? Blogging is one of the most efficient means to boost your SEO. It helps you increase the organic traffic in amounts you can only think of. More traffic means more potential clients. More potential clients mean more conversions. More conversions mean more sales. And, last, but not least, more sales mean more money, which means blogs are still important.
4 Reasons Why Blogs are Important for SEO
In short, blogs are still very much important for a brand and to execute local SEO services
Building Credibility and Connection
Blogging helps you give insightful information about your niche area to your customers. Through authentic and relatable content, you will be able to gain the trust of your customers. Customers will connect with your brand more strongly and it will help to evoke a sense of reliability and trustworthiness in them. However, the key to this is to make accurate, fresh, and informative content. Blogging helps you build a reputation as a reliable brand and when Google realises that people are attracted towards your website, it naturally reflects on the ranking too.
Drive Organic Traffic
No paid ads, no gimmicks, just your website appearing top of the search results and people clicking on it. That’s organic traffic. Every time you create a new blog post, you are also creating a new URL for your website and this can help you get higher rankings on search engines and thus for local SEO services. Create blogs with high-quality content. When a user clicks on your blog and finds the content informative, they tend to spend more time on your website and come back for the content. More time on the website and repeated visits are interpreted by Google as the users finding the information on your website helpful which, in turn, helps get a better ranking. Make sure you choose quality over quantity when it comes to blogs and as the top SEO agency, that’s what ODigMa offers!
The Ultimate Linking Game
Blogging is the perfect means of backlinking and internal linking. High-quality backlinks are the key to ranking high on Google for a website. When one authentic website includes a link that takes you to another website, that is called backlinking. Google evaluates the authenticity of your website and content using backlinks.
If you have interesting and informational blog posts that can impart wisdom, there is a high chance that another website can link back to your blog post to help their readers find valuable information. When Google sees that respected websites are linking back to your website, it will make your domain stronger and more authoritative. It is less likely for bloggers to link back to a product or service and without blog posts, it is nearly impossible to achieve backlinking for a website. In fact, as per a research internet users leave around 77 million comments per month on blog posts.
Internal Linking is including links on your website that can help visitors to navigate from one page to another. This is an effective and simple SEO strategy to achieve brand visibility. Again, without blog posts, internal linking can be challenging. Although you can find possibilities to execute internal linking on the main pages, with high-quality blog posts, you will be able to broaden your internal linking strategy. When a user navigates from one page to another on your website, they not only spend more time on your website but also help the brand build visibility, awareness, and authority.
Best Way to Infuse Long-Tail Keywords
Long-tail keywords are more specific keywords that would help the user find what they are looking for. SEO is competitive and using just generic keywords might not help you land on top of the results. Blogging is a great way to infuse long-tail keywords. The main pages have limitations on incorporating specific keywords. Moreover, long-tail keywords can help you find your target audience (Or help them find you). Once you attract the target audience, you will get high-quality traffic, i.e, more potential customers and thus sales.
In a nutshell, blogging is not a choice but a necessity for your brand. If you are finding all the above steps to be too intimidating and exhausting, there is a solution for that too. ODigMa is the best seo company in bangalore that has highly experienced content writers who are experts in writing SEO-specific high-quality blog posts. Now that we know that blogging is an indisputable part of digital marketing strategy, why not let professionals handle it for you? Contact us today for more information!