Top Digital Marketing Trends for 2023: What’s New and What’s Staying?

We are halfway through the year and we’ve come across a lot of trends in the digital marketing sphere, some to pass by as quickly as it showed up and some to stay for the long run. Keeping up with the latest digital marketing trends might be challenging but knowing them gives you an upper hand and helps you stay on top of the game. 

5 Latest Digital Marketing Trends That You Shouldn’t Miss Out On 

As the provider of the best digital marketing consulting services in Bangalore, we at ODigMa, are here to share everything you need to brace for in 2023! Here are some digital marketing trends to look out for. 

1. Speaking the GenZ language 

If your product, service or content is trying to appeal to a group that’s extremely online, you have to steer your focus to GenZ. The number of GenZ consumers has increased and it is expected to rise still in the coming years. GenZ consumers are all about transparency, authenticity, and honesty. These are the features they look for in a brand and they refuse to trust or accept a brand that looks desperate to sell a product or service.

GenZ consumers find it gripping when a product or service is sold to them in an experimental or creative manner. This is one of the reasons why one of the latest updates in digital marketing is eye-catchy videos and visual content, which is going to be an ongoing trend this year as well. We will get into more detail about this later in this article.

2. Short videos 

We know that Youtube Shorts and Instagram reels are trending. In digital marketing terms, it means that video marketing is trending, that too short videos. This is what we were talking about previously. An average person consumes at least 30 minutes of video content a day. Engaging videos can help you retain existing customers and attract new ones. 

This has been one of the top current trends in digital marketing for a while and this one is here to stay. As a digital marketer, you have to make sure your videos appear on the platforms where your target audience is. According to a recent survey conducted by Hubspot, short videos like the ones in Instagram reels, Youtube shorts, etc. bring the maximum ROI compared to any other social media marketing strategy. One of the major benefits of marketing through short videos is that you get to connect largely with mobile users who can be your potential customers and thus drive sales.

3. Metaverse with the latest updates in digital marketing

Metaverse is, undoubtedly, going to be the next big thing ruling the internet with market leaders all around the world making heavy investments. It is a deep and wide concept and it isn’t explored fully yet. However, many industry leaders like Nike, Gucci, etc. have already put their foot into marketing using Metaverse which only proves the possibility of it gaining traction in the coming days. With Metaverse and its potential of bringing immersive virtual experiences to consumers, brands could use it to improve the brand experience in zillion ways. 

Having said that, it is also important to know that most businesses have not found the practical application or benefits of Metaverse ‘YET’. This doesn’t mean that it has any less importance as one of the current digital marketing trends. In fact, we highly recommend you stay ahead of time by keeping an eye on the latest happenings in the world of Metaverse. Although the benefits are not yet explored, with big brands venturing in, Metaverse is all prepped up to be a game changer in the near future.

4. Influencer marketing 

With video marketing still trending, Influencer marketing is one of the current trends in digital marketing that is here to stay. However, social media users are well aware of influencer marketing and don’t trust influencers too soon, irrespective of their followers count. And, that’s why there is going to be a shift from influencers to content creators because content is still the king. Marketers these days are more focused on content creators who create unique content in their niche. 

In a nutshell, Influencer marketing is going to adopt the quality over quantity concept, i.e., the relevance of the content creator for a particular brand and target audience over the number of followers of an influencer. This way, the brands can connect with the right audience or potential customers. If you are planning to go with influencer marketing this year, keep in mind to integrate with the right influencer that matches your brand identity and message. 

5. Chatbots 

The concept of chatbots is not new, but with the advancements in technology and artificial intelligence, chatbots are gaining more significance in digital marketing. The trends that have enhanced the customer experience have always clicked. Chatbots help brands to communicate with their customers better and make the brand experience seamless. Artificial intelligence personalised interactions offer customers a unique and better experience, thus driving more customers, retaining existing customers, and boosting sales exponentially. 

Finance Digest says that by 2025, 95% of customer interactions will be powered by Artificial intelligence. If you haven’t adopted Chatbots in your business yet, this is the sign to do that!

No doubt that digital marketing is challenging. But isn’t that what makes it interesting too? It is always happening and ever-evolving. Yes, you have to stay updated to keep up with the digital marketing trends but it is also worth it! And, at any point in time, if you are finding it arduous to stay on top of your digital marketing game, as the best digital content marketing company in Bangalore, ODigMa is always at your service! 

ODigMa at your service for all your digital marketing needs

It is time to refresh your strategy, prep your brand with new trends, and improvise the existing ones. Embrace the new trends, boost your brand, or even better, contact ODigMa for digital marketing services now. With authentic, unique, and engaging content, let 2023 bring you more customers, sales, and maximum revenue!